Advances in mobile technology, social media and search engines have completely changed consumer behavior. Enabled by these changes, inbound marketing, the latest evolution in marketing, has really only existed for the past couple of years. While it heralds a brand-new way of looking at marketing, it’s easy to incorporate into your marketing plans. Keep these three important elements in mind when developing your inbound strategy.

Marketing used to be about finding customers. In traditional, or outbound marketing, companies use trade shows, TV, direct mail, cold calling and other techniques to find customers and pique their interest. But the marketing world is changing.