Just like all other aspects of our lives, social media is truly transforming healthcare. From the patients who search for information on their symptoms, to the physicians who use it to exchange information and interact with medical professionals from all over the world, social media has opened up new ways to access and share information and experiences. But this wide-open access to information along with “fake news” sometimes comes at a cost - think of the damage done by anti-vaxxers online, or the proponents of unassisted home births.

Do you provide your customers with a way to interact with each other and find helpful insights? Whether you offer an “official” branded community, or your customers are actively seeking information on your company and products via forums like reddit or Quora, your customers know that often the best source of information is another user. When it comes to complex technology solutions, nothing compares to peer-to-peer insights and perspectives.

If you’re a B2B marketer, you need to understand the algorithms that determine what content users see, across all key social media platforms. These elusive, ever-changing formulas are incredibly powerful. Knowing how to work with them can make the different between posting content that hardly anyone sees, and posting content that helps you meet your marketing objectives.

If you manage a B2B Facebook page, you know that organic reach is declining. There are several reasons for the decline – the recent changes to Facebook’s News Feed algorithms, the increase in Facebook pages and related marketing content, and the sheer increase in the number of Facebook users, now more than two billion worldwide.

When you’re developing a B2B social media marketing plan, there are a few golden rules to remember. These rules of social media marketing aren’t carved in stone, but they provide some good suggestions for how to do social media marketing. There are also some differences when it comes to social media rules for business vs. B2C. (And if you want to learn more, you can download a checklist on Content Marketing Best Practices, for 5 easy-to-implement B2B content marketing tips, at the end of this page.)

How would you describe your social media strategy? Is it simply an add-on to your marketing campaigns, or do you have a social media marketing plan? Social media used to be seen as more relevant to B2C – but not anymore. Today, B2B marketers are increasingly using social media to generate leads, build brands and reputation, and even help with recruiting. To answer the question: social media is certainly relevant in B2B marketing!