Multinationals like Microsoft, Coke or Nike have big budgets, and they can afford to include neuromarketing – using sophisticated tools that measure brain activity and physiological responses – in their market research programs. But the technology and expertise used in neuromarketing is costly. What if you’re a small- to mid-sized company, with a small- to mid-sized marketing budget?

Five tips to inspire a visual story that’s strong; compelling; easily rolled out. You can enhance your company’s visual identity by telling a visual story. How?