What are the most popular types of videos worldwide? According to the data-gathering organisation Statista, music videos hold the number one spot, followed by comedy/meme/viral videos at spot number two. How-to videos, product reviews, and tutorials do make it on the list, but they’re a little less popular.

The B2B sales journey is often characterized by its complexity, involving a diverse array of stakeholders with varying perspectives and timelines. Guiding a prospect through this intricate path to becoming a valued customer can feel like a significant undertaking. Fortunately, B2B marketers and sales professionals excel at navigating these complexities, providing valuable insights and maintaining engagement throughout the buyer's journey.

AI is the new intern everyone’s using—but no one’s quite sure who pays their salary, who owns their work, or what secrets they might leak. In B2B marketing, agencies love AI for what it promises: speed, scale, and smarts. But their clients—especially the big enterprise ones—are starting to worry. Not just about brand tone or creative quality, but about intellectual property, confidential data, and regulatory risk.

At Living Stone, we recently conducted a comprehensive business review with one of our multinational healthcare clients, reflecting on a robust partnership throughout 2024. After successfully completing 25 diverse projects, we received exceptional feedback: quality of work (9/10), collaboration (8.5/10), and price competitiveness (8/10). These impressive ratings validate our strengths and highlight key factors that foster successful agency-client relationships, particularly within the international B2B healthcare market. The adequate use of AI has always been a driver of change and flexibility with our customers.

Heavy periods are often dismissed as ‘normal’ or just something women have to deal with. But what if there’s an underlying medical cause? One in five women with excessive menstrual bleeding may actually have a bleeding disorder, such as Von Willebrand Disease. Yet, this connection is rarely made, leaving many women undiagnosed and without the right treatment for years. To change this, Living Stone developed the website She Bleeds for CSL Behring, a platform that provides accessible, reliable information and helps bring this issue out of the shadows.

Clear communication is essential in the relationship between healthcare professionals and patients. Medical treatments can be complex, and patients often receive a lot of information in a short amount of time. That’s why it’s crucial to present healthcare information in an accessible and understandable way. Video is a powerful tool in this process—it lowers barriers, makes complex treatments easier to grasp, and helps patients and their families better prepare for their care journey.

That's right: next spring, Living Stone will pack its bags and head to the vibrant city of Ghent. But we’re not moving to just any location—we’re setting up at  WATT The Health, a brand-new, health-focused business center and event space. Designed to be a hub for innovation and collaboration in the healthcare sector, WATT The Health is where health, sports, and tech businesses come together to connect, inspire, and grow.

Dedalus, a long-time client of Living Stone, turned to us once again for our healthcare expertise to explore the Dutch market for their groundbreaking digital solution for ambulance care: amPHI.

Why do startups and scale-ups frequently turn to Living Stone? It's due to our open-mindedness, flexibility, and extensive experience in healthcare. These innovative companies possess profound knowledge and cutting-edge technologies but often struggle to communicate their advantages effectively to potential clients. Discover how we support the dynamic growth of two innovative Belgian companies, Relu and RheaVita.