Living Stone blog 3

 

 

The word is out! Living Stone is moving to Ghent

That's right: next spring, Living Stone will pack its bags and head to the vibrant city of Ghent. But we’re not moving to just any location—we’re setting up at  WATT The Health, a brand-new, health-focused business center and event space. Designed to be a hub for innovation and collaboration in the healthcare sector, WATT The Health is where health, sports, and tech businesses come together to connect, inspire, and grow.

Customer reference marketing success: the Jan Yperman case 

At Living Stone, we specialize in creating impactful, omnichannel customer reference marketing campaigns. A perfect example of our expertise is our work for Dobco, a healthcare tech company, to promote their PACSonWEB cloud-based medical imaging solution.

Accelerating success: how we fuel growth for startups and scale-ups

Why do startups and scale-ups frequently turn to Living Stone? It's due to our open-mindedness, flexibility, and extensive experience in healthcare. These innovative companies possess profound knowledge and cutting-edge technologies but often struggle to communicate their advantages effectively to potential clients. Discover how we support the dynamic growth of two innovative Belgian companies, Relu and RheaVita.

Strengthen your brand through rock-solid branding and positioning

In today's dynamic world, it’s essential for companies to not only build a strong brand, but also maintain a clear positioning in the market. Our innovative approach and deep expertise have helped many companies in healthcare, engineering and IT transform and strengthen their market position. Below we explore three success stories that illustrate the power of effective branding and positioning.

World rare diseases day

As a B2B marketing agency that focuses on healthcare marketing alongside engineering and IT, we put a lot of effort into content marketing. Strong storytelling and credible content creation are two powerful tools to inform and engage patients, doctors or other stakeholders.

Should you add an influencer to your B2B marketing mix?

Do you need an influencer to promote your B2B product or service? If you’re thinking of celebrity influencers like Lewis Hamilton or one of the Kardashians, the answer is probably no. But if you’re thinking of an influential person in your industry, or a top subject-matter expert, it’s something to consider, as it can add value and new dimensions to your marketing programs.

The future looks good for (AI) chatbots

If you visited a website recently, you likely interacted with a chatbot. Whether they’re ‘smart’ (powered by generative AI), ‘simple’ (rule-based), or a mix of both, chatbots are now ubiquitous across all types of websites. And this popularity is going to grow – according to market intelligence company Mordor, the chatbot market will reach $102 billion USD by 2026. And according to research firm Gartner, by 2027 chatbots will be the main customer service channel for approximately 25% of companies. In a press released issued by Gartner, Uma Challa, Sr. Director Analyst at Gartner, commented: “Chatbots and virtual customer assistants (VCAs) have evolved over the past decade to become a critical technology component of a service organization’s strategy. When designed correctly, chatbots can improve customer experience and drive positive customer emotion at a lower cost than live interactions.”

Who owns content created by ChatGPT?

The introduction of the ChatGPT chatbot by OpenAI (and its subsequent popularity) has triggered a host of questions about intellectual property and copyright ownership. A key question is: who owns the content that is created by ChatGPT? At this point in time, the answer isn’t entirely clear.

The importance of value in B2B marketing: looking beyond price

In the current economic context, with prices and inflation rising, it is essential for B2B companies to look beyond price alone. Value has become a central element in B2B marketing strategies. In this blog, we dive deeper into the different aspects of value, and how B2B companies can maximize these aspects.

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