A Living Stone Introspective


5 tips on how to use marketing automation in B2B

The days of the email blast are over. Once one of the key tools in the B2B marketer’s toolkit, the general email blast has, thanks to marketing automation, gone the way of the fax machine. It’s been replaced by customized and personalized interactions, tailored directly to your prospects’ information needs and buying stage – and presumably delivering more valuable leads than any generated...



Growth marketing for B2B: Getting started

Growth marketing for B2B is based on the techniques honed by “growth hackers,” who use data and experimentation to boost growth for internet startups. These data crunching experts are the marketers behind the huge growth rates at companies like Dropbox, Airbnb, Uber, Facebook and others.


Growth marketing for B2B

There’s a lot of buzz today about growth hacking, or growth marketing. The growth hacking concept has been around since 2010, when it was created by Sean Ellis, Silicon Valley entrepreneur and startup advisor. Ellis defined a “growth hacker” as a marketing expert who could generate explosive growth by using a product itself to gain more customers. Ellis’ concept applied to startups launching a...


Why you need a strong relationship between marketing and sales (smarketing)

We hear a lot about how the B2B sales process has changed. From push to pull, from outbound to inbound, from talking to a live person to receiving automated marketing replies …. The funnel looks a lot different now than it did 10, or five, or even two years ago.



What you need to know about social media algorithms

If you’re a B2B marketer, you need to understand the algorithms that determine what content users see, across all key social media platforms. These elusive, ever-changing formulas are incredibly powerful. Knowing how to work with them can make the different between posting content that hardly anyone sees, and posting content that helps you meet your marketing objectives.


5 tips for more engagement on Facebook

If you manage a B2B Facebook page, you know that organic reach is declining. There are several reasons for the decline – the recent changes to Facebook’s News Feed algorithms, the increase in Facebook pages and related marketing content, and the sheer increase in the number of Facebook users, now more than two billion worldwide.


Wat is er veranderd op vlak van digitale marketing? - Updates maart 2018

Digitale marketing evolueert zeer snel, de wereld van social media staat niet stil. De uitdaging? Met je bedrijf, product of dienst tijdig inspelen op de nieuwste ontwikkelingen. Van welke belangrijke trends in online marketing, social media en SEO moet je op de hoogte zijn? Wij zochten het voor je uit.


Maximize the impact of your B2B brand

You’ve done all the hard work that’s involved in creating your B2B brand strategy, including defining all of your graphic elements, from font to colors, and creating brand guides to ensure consistency across all formats and vehicles. You’ve defined your value proposition, and you’ve developed your buyer personas.


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