A Living Stone Introspective


How to create a B2B marketing plan that drives sales

Is your primary B2B marketing goal to drive sales? Probably – but unless you define it more specifically, it may be hard to achieve. Eighty-five percent of B2B marketers cite lead generation as their most critical marketing goal. But to choose the goals that are most relevant for your organization – whether it’s B2B lead generation, closing sales, or improving customer satisfaction - you need...


How to define SMART marketing goals

If you’re a B2B marketer, you already know the most important thing about setting goals – it looks easy but it’s really quite hard. Anyone can toss out a random number – for leads, sales, website visitors, followers or any other metric – but unless it’s based on relevant, specific information, it’s just that – a random number.


How to measure the success of your customer reference program

You’ve launched your customer reference program, and created several reference cases – now how do you measure the results? Just like all your other initiatives, you need to be able to measure the return on your marketing investment. 

There are many different measures that you can use to gauge the impact of your customer reference program (CRP). Here are a few examples:  


How to keep the ball rolling on your Customer Reference Program

You did everything right when you launched your customer reference program – you ensured that you had buy-in from sales, you held a high-profile launch event and you developed a clear, comprehensive process to manage all related project flow.


How to launch a Customer Reference Program

Customer reference programs are one of the most powerful tools in the B2B marketing toolkit. Whether you call them success stories, testimonials, reference stories, or advocate marketing, these profiles of your customers and their experiences with your company and product are extremely influential.


5 easy ways to increase Facebook page likes for B2B

Unlike in secondary school, likes on your B2B Facebook page aren’t just about how popular you are. Instead, they’re a key metric in your Facebook marketing strategy. When somebody likes your B2B Facebook page, they’re initiating a relationship with your company and signaling an interest in doing business with you. So how do you keep increasing your Facebook likes and strengthen your...


Blogging, a key element in B2B social media marketing

Do you blog? Many B2B marketers consider blogs the most important form of content that they produce, and a key element in social media for business. In a survey of 5,000+ marketing professionals across the US, UK and Canada, researchers found that 49% of B2B marketers responsible for social media strategy described blogs as the most critical format they use to reach audiences – ranking blogs...


Social media and marketing: 5 golden rules

When you’re developing a B2B social media marketing plan, there are a few golden rules to remember. These rules of social media marketing aren’t carved in stone, but they provide some good suggestions for how to do social media marketing. There are also some differences when it comes to social media rules for business vs. B2C. (And if you want to learn more, you can download a checklist on...


5 common B2B content marketing mistakes

If you’re a B2B marketer, chances are you’re churning out a lot of content. “Content is king,” you might be muttering, as you compile stacks of blog posts, white papers, case studies, and more. But in the rush to keep the fresh content coming, you may be making some common mistakes. We’ve put together a list of “what not to do with online content marketing,” to highlight the 5 most common...


How to market your content and get more traffic to your blog

 

Now that you’ve developed a range of high-quality content, carefully matched to each stage of the buyer’s journey, how do you get your prospects to read it? The truth is that even the best content in the world needs help to gain the attention of targeted prospects. It's important to market your content in order to get more online traffic. The internet is the most crowded marketplace on the...


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