Video is emerging as a key digital marketing trend for B2B marketers, opening up powerful new ways to connect with prospects and customers. The B2B marketers who use it report that video is more successful at converting customers than any other technique.
Just like the rest of your marketing & sales collateral, using the buyer’s journey as your guide is a great approach to creating video. The buyer’s journey is all about figuring out what information your prospects need, and when they need it. Prospects want different things at each stage in their buyer’s journey:
You’ve considered all the benefits of adding video to your marketing campaigns (see Why you need to add video to your marketing plan). Now, it’s time to get started. In this video marketing blogpost, we’ll explain video marketing step by step to create your own video marketing campaign: