Living Stone blog 3

 

 

Inbound marketing: are you creating the right kind of content?

It’s not hard to create content today. After all, there are thousands of content mills in operation, churning out endless streams of content. And automated content creators and content bots, which are getting better and better at creating content, are poised to help meet the internet’s limitless need for fresh content.

What are pillar pages, and how do they boost search engine rankings?

Do you need a pillar page? If you want to support your website visitors and boost your Google rankings, pillar pages are definitely something to consider. Pillar pages are a way of organizing content on your website to (1) make it easy for visitors to find high-value information on a specific topic, and (2) improve your search engine rankings. 

5 options to add to your inbound marketing strategy for 2019

Every year, the inbound environment gets more complicated, with new technologies adding greater complexity to the mix – and making your planning even more challenging. As you put the finishing touches on your inbound marketing strategy for 2019, here are 5 options to consider before finalizing your plan: 

Data shows Service Level Agreements help align inbound marketing programs and sales

Both teams should join in a firm handshake for mutual benefit, but historically work at arms’ length. What new research now shows.

Data reveals new shifts in inbound marketing; sales priorities

SEO is key. Lead conversion vital but weak. How do you compare to current trends identified in HubSpot’s 2016 Inbound Report?

Why do a marketing plan? For five solid business-focused reasons

Consider a marketing plan ‘turn-by-turn navigation’ for identifying and reaching target audiences to make them buyers. Maybe you’ve asked, “Is a marketing plan really necessary? I have good business sense and a degree in marketing, so why bother?”

Marketing professionals, do you want to sharpen your marketing knowledge this summer?

Marketing professionals struggle with a heavy workload during the work season. In summer many marketeers finally find a moment to have a break and revitalize their creativity and organizational skills. 

Do you know who your ideal customer is?

  To efficiently integrate ‘inbound marketing’ in your marketing strategy, you need to know exactly who your buyer personas are.

Inbound marketing: the next level in online marketing.

  The words ‘inbound marketing’ are popping up more and more. But what does inbound marketing mean?

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