The value of visual branding for B2B
Why is a strong brand one of the most valuable assets that your organization can possess? Because purchasers are willing to pay a premium for a known quantity. Visual branding is everything for consumer products, or B2C – just consider Coke vs. Pepsi. There isn’t much of a difference between these products, but consumers tend to align fiercely with one or the other.
- 6 min read
- Nov 6, 2017 11:09:13 AM
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