In the current economic context, with prices and inflation rising, it is essential for B2B companies to look beyond price alone. Value has become a central element in B2B marketing strategies. In this blog, we dive deeper into the different aspects of value, and how B2B companies can maximize these aspects.
How to be successful as a medium-sized B2B company in a troubled world. Strategies and the role of a B2B marketing agency in facing global challenges. In a world full of geopolitical tensions, economic uncertainties and rapidly changing technologies, B2B companies face numerous challenges. These challenges have a direct impact on how B2B companies develop and implement their marketing strategies. In this blog, we will discuss some of the key global challenges that a medium-sized B2B company in Belgium or Europe may face. We will also explore possible strategies that can help companies successfully deal with these challenges, with a focus on the role of a B2B marketing agency such as Living Stone.
Showpad CEO Hendrik Isebaert shares insights on the changing world of B2B sales in interview with Alex Moyle We recently watched a webinar with Alex Moyle over at The Growth Hub, where Moyle interviewed Showpad CEO Hendrik Isebaert on how the world of B2B selling has changed in the last three years. In this blogpost, we share some of the insights we found really interesting from the interview, starting with one of the biggest shifts – the point in the buyer’s journey where prospects now reach out to sales reps. “What we find is that 60% of the buying cycle has already taken place before the first interaction with the buyer,” says Hendrik Isebaert. In the interview, Isebaert talks about two major changes in particular: the expanded access that buyers have to information, and the trend to larger decision-making units.
Rising production costs are a reality you have to deal with as a B2B marketer, often as a result of increases in wages. The increase in costs challenges you to revise the prices of your services or products. But how do you stay competitive in the market despite these price increases? In this article, we will show you options to manage this challenge.
Should you use Veeva, Showpad or both? Content management and sales enablement platforms for life sciences / healthcare / B2B Veeva and Showpad are two well-known solutions for content management and sales enablement. Each of these platforms supports different aspects of content development / approval and sales and marketing processes. Veeva offers a suite of software solutions for companies in the life sciences industry. Its products, such as Veeva CRM and Veeva Vault, are highly specialized and designed to help life sciences companies manage regulatory compliance, their customer data, content, and relationships more effectively and efficiently. Veeva has built a strong reputation in the pharmaceutical and biotech industries, with a customer base that includes many of the world's largest pharmaceutical companies.
ChatGPT is an AI-powered chatbot that was unleashed on the world in late 2022. A lot has been written about it since then, and so far opinion seems divided. We wondered how the chatbot could be used in B2B digital marketing, so we decided to let ChatGPT answer this question itself. We tasked the AI tool with writing a 400-word article on the subject.
As a B2B marketing agency with over 30 years of experience, we’ve got the business experience and scope to develop and manage projects of all sizes, including regional, national and international marketing programs. During these 30 years we’ve also created a solid freelancing network all over the world. Some of our freelancers help us just to get some campaigns on track, but others stick around a little bit longer… like Judy, who has been one of our freelancing ‘rocks’ for almost 20 years now. Eager to meet her? Then read on!
LinkedIn is and remains an important platform for companies to reach specific target groups. The platform is unique because it collects information about the professional status of users (job title, sector, publications, experience, employer, ...). You can address your target group in different ways: organically (non-paid) or sponsored (paid). But what is the difference between the two? And is worth spending the budget on a sponsored post?
Over the past two years, many trade shows, congresses and other events were postponed or cancelled. Some organizers offered a virtual alternative, but it wasn’t easy to create the same kind of experience online. Now that the event sector is back in full swing, it’s a good time to dust off your event communication plans, and see if they need any finetuning. This roadmap will help you get started.