Over the past two years, many trade shows, congresses and other events were postponed or cancelled. Some organizers offered a virtual alternative, but it wasn’t easy to create the same kind of experience online. Now that the event sector is back in full swing, it’s a good time to dust off your event communication plans, and see if they need any finetuning. This roadmap will help you get started.

Attract the right new hires with an employer brand. Competition comes in all forms: your business isn’t just trying to get potential clients to notice you, it also needs to attract the attention of the best prospective employees, too. How can you toot your horn the loudest or fly your flag the highest to get the attention of potential top talent? This is a job that calls for a strong and strategic employer brand! You’ve likely heard of employer brands and branding but you’d still like more information. The good news is, your company likely already has the resources, ideas and energy necessary to create an employer brand that will attract new talent to your employee pool and take your organization to new heights of productivity and success.