As a digital marketer, finding the right (digital) marketing strategies just keeps getting tougher. It’s a moving target out there – as soon as you find an approach that works, the online game shifts and your targets move on, leaving your online tools in the dust. Banner ads offer a good example. Once a staple in the digital marketer’s toolkit, banner ads have fallen sharply out of favor. It turns out that many millennials, both male and female, simply ignore all online banner ads. The impact of banner ads on other age groups is eroding too.
If you’re a B2B marketer, just about everything you do now falls under the umbrella of ‘digital marketing’. Your marketing strategies have evolved into digital marketing strategies, which in turn guide your digital marketing plan. And in today’s world, you’ve got to have a great inbound strategy to reach your prospects – and you’d better be optimized for mobile, because that’s where and how your targets are searching.