How to define SMART marketing goals
If you’re a B2B marketer, you already know the most important thing about setting goals – it looks easy but it’s really quite hard. Anyone can toss out a random number – for leads, sales, website visitors, followers or any other metric – but unless it’s based on relevant, specific information, it’s just that – a random number.
- 5 min read
- Sep 14, 2017 2:43:45 PM
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