If you manage a B2B Facebook page, you know that organic reach is declining. There are several reasons for the decline – the recent changes to Facebook’s News Feed algorithms, the increase in Facebook pages and related marketing content, and the sheer increase in the number of Facebook users, now more than two billion worldwide.

Unlike in secondary school, likes on your B2B Facebook page aren’t just about how popular you are. Instead, they’re a key metric in your Facebook marketing strategy. When somebody likes your B2B Facebook page, they’re initiating a relationship with your company and signaling an interest in doing business with you. So how do you keep increasing your Facebook likes and strengthen your engagement?