Living Stone blog 3

 

 

Consistent zicht op de evolutie van je digitale marketing performantie

Bruikbare digital marketing analytics moet tegemoet komen aan diverse uitdagingen bij de rapportering rond digitale marketing:

Digitale marketing analytics tools: te veel om goed te zijn

In de Harvard Business Review beschrijft Alexandre Samuel haar conclusies uit gesprekken met social media marketingspecialisten van Fortune 500 bedrijven[1] : “The embarrassment of riches (in terms of social media software options) has given marketing, communications and customer relations pros a major integration headache. “We are almost having tool fatigue,” said Jay Bartlett, vice president of global social marketing for Xerox. “These tools are developed in a very fragmented way; I wish there were some integration. You can see how they could work together, but they are all very niche-y.”

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