Do you need a pillar page? If you want to support your website visitors and boost your Google rankings, pillar pages are definitely something to consider. Pillar pages are a way of organizing content on your website to (1) make it easy for visitors to find high-value information on a specific topic, and (2) improve your search engine rankings.

Do you blog? Many B2B marketers consider blogs the most important form of content that they produce, and a key element in social media for business. In a survey of 5,000+ marketing professionals across the US, UK and Canada, researchers found that 49% of B2B marketers responsible for social media strategy described blogs as the most critical format they use to reach audiences – ranking blogs higher than podcasts, video, live video or other visuals.