We know that peer recommendations are vitally important in B2B. Customer testimonials, use cases and references are a key part of the sales process. But there are lots of ways to expand on the power of peer recommendations, and boost trust and relationships, with user-generated content for B2B.

You did everything right when you launched your customer reference program – you ensured that you had buy-in from sales, you held a high-profile launch event and you developed a clear, comprehensive process to manage all related project flow.