Living Stone blog 3

 

 

Bart Verduyn

Bart Verduyn

Managing Partner

Recent Posts:

We have been awarded the Charter for Sustainable Entrepreneurship by Voka.

We proudly announce that we have been awarded the Charter for Sustainable Entrepreneurship by Voka, the Flemish Employers Association.

Demand generation for B2B

Is demand generation the most important part of the B2B marketer’s job? Well, you might say so – because if there isn’t any demand for your product or solution, there’s no point to the rest of your marketing activities. 

The importance of community building in B2B, part 2: how to develop your community

Once you decide that you want to develop a community for your customers, what’s the next step? You can start by answering these questions: 

The importance of community building in B2B: Part 1

Do you provide your customers with a way to interact with each other and find helpful insights? Whether you offer an “official” branded community, or your customers are actively seeking information on your company and products via forums like reddit or Quora, your customers know that often the best source of information is another user. When it comes to complex technology solutions, nothing compares to peer-to-peer insights and perspectives.

B2B content marketing trends for 2020

Content will always be king, we know that will never change. But there are plenty of new trends and developments shaping content marketing as we wind up 2019, and look toward a new year. These are some of the directions, ideas and trends in content marketing that we think are key for 2020.

B2B marketing trends to watch: what's hot for 2020

New technologies and trends continue to push the envelope for B2B marketers. Here’s a look at some of the digital marketing trends and technology developments to watch in 2020. 

B2B marketing trends to watch in 2020

The end of the year is approaching, which means it’s time to take a look forward, and consider which B2B marketing developments are going to have a big impact in 2020. These are three marketing trends you’ll want to keep on your radar for the coming year.   

Best practices for your key digital marketing tools

In our previous blogpost, we looked at the reasons why the best marketing strategies now are digital, and how to shift to an inbound focus with your marketing programs. In this post, we drill down into best practices for your key digital marketing tools – website, online content, social media and email programs – with specific suggestions on how you can apply these best practices to your marketing strategies.

How to develop the best (digital) marketing strategies for B2B

Let’s face it, in 2019 the best marketing strategies for B2B are digital marketing strategies. In the past, the marketing plans we created might have included a small section on digital, outlining how we’d manage our website and maybe try some social media, in addition to all the traditional marketing tools. Now, our marketing strategies are primarily digital, with maybe a few traditional tools (like brochures, trade show booths, flags and banners, etc.) included in the mix. 

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