AI is the new intern everyone’s using—but no one’s quite sure who pays their salary, who owns their work, or what secrets they might leak. In B2B marketing, agencies love AI for what it promises: speed, scale, and smarts. But their clients—especially the big enterprise ones—are starting to worry. Not just about brand tone or creative quality, but about intellectual property, confidential data, and regulatory risk.

We proudly announce that we have been awarded the Charter for Sustainable Entrepreneurship by Voka, the Flemish Employers Association.

Is demand generation the most important part of the B2B marketer’s job? Well, you might say so – because if there isn’t any demand for your product or solution, there’s no point to the rest of your marketing activities.

Once you decide that you want to develop a community for your customers, what’s the next step? You can start by answering these questions:

Do you provide your customers with a way to interact with each other and find helpful insights? Whether you offer an “official” branded community, or your customers are actively seeking information on your company and products via forums like reddit or Quora, your customers know that often the best source of information is another user. When it comes to complex technology solutions, nothing compares to peer-to-peer insights and perspectives.

Content will always be king, we know that will never change. But there are plenty of new trends and developments shaping content marketing as we wind up 2019, and look toward a new year. These are some of the directions, ideas and trends in content marketing that we think are key for 2020.

New technologies and trends continue to push the envelope for B2B marketers. Here’s a look at some of the digital marketing trends and technology developments to watch in 2020.

The end of the year is approaching, which means it’s time to take a look forward, and consider which B2B marketing developments are going to have a big impact in 2020. These are three marketing trends you’ll want to keep on your radar for the coming year.

In our previous blogpost, we looked at the reasons why the best marketing strategies now are digital, and how to shift to an inbound focus with your marketing programs. In this post, we drill down into best practices for your key digital marketing tools – website, online content, social media and email programs – with specific suggestions on how you can apply these best practices to your marketing strategies.