Despite the growing number of people living with diabetes, awareness and understanding of the condition remain limited. Even in 2025, many misconceptions persist, particularly regarding the causes and the role of lifestyle – and surprisingly, even among those with diabetes. To address this, we created the podcast series ‘Let’s Talk Diabetes!’ for Abbott to educate and raise awareness among the broader public.

Dedalus, a long-time client of Living Stone, turned to us once again for our healthcare expertise to explore the Dutch market for their groundbreaking digital solution for ambulance care: amPHI.