Living Stone blog 3

 

 

All Posts

Inbound marketing: how to get customers to actively look for you

 

Marketing used to be about finding customers. In traditional, or outbound marketing, companies use trade shows, TV, direct mail, cold calling and other techniques to find customers and pique their interest. But the marketing world is changing. Thanks to recent economic downturns, a lot of companies don’t have the big advertising budgets that they used to. Technology has also made it harder to communicate using these channels. Emails can be blocked, cold calls avoided, and people now record TV shows so they can skip over the commercials.   

Inbound marketers, on the other hand, create content that people want to see. Prospects will actually seek out business blogs, videos, and helpful content and tools. Instead of inundating potential customers with a strong sales message, inbound marketing entices them, and provides value in exchange for their time.

Here’s how inbound and outbound marketing channels compare:

inbound.table.final.png

Inbound marketing also offers three advantages over traditional marketing approaches: it’s cheaper, it offers more focused targeting, and, because the content you create will last as long as you like, it’s an investment instead of an expense.

Living Stone can help you create compelling content that your prospects and customers will want to find. To find out how you can transform your knowledge, experience and competence into valuable content formats, such as white papers, customer references, competitive sheets and value cards, visit us at https://livingstone.eu/content-marketing/, or call us at +32 (0)55 59 10 01.

 

Sonar Marketing analytics service Living Stone More information

 

 

Related Posts

Digital marketing in the Chinese market

The Chinese consumer has an increasing amount of purchasing power, and is quite familiar with technology. In fact, in the first half of 2020, the volume of e-commerce exports to China increased by 24%. Many Western companies are looking at the potential of this market, and considering how to explore it through digital channels.

Change management and big data analytics: need-to-know skills for healthcare marketers

Healthcare changes faster and is more complex than almost any other industry, meaning that healthcare marketers face a unique set of challenges. But change management hasn’t typically been part of the healthcare marketer’s skillset. It’s the same for big data analytics expertise. Increasingly, however, these are emerging as two of the most important skills that a healthcare marketer can have.i

The rise of the healthcare consumer: what it means for B2B healthcare marketers

We all do it – we experience an ache or a pain, and we turn to Google to help us figure out what’s wrong, and what we should do about it. Health has been one of the most-searched topics since the very beginning of the internet. And it’s just another way that the internet has served as a disruptor – by offering unprecedented access and amounts of information, the internet has in many ways replaced the hard-to-reach G.P. or other healthcare provider.