Living Stone blog 3

 

 

All Posts

Inbound marketing: how to get customers to actively look for you

 

Marketing used to be about finding customers. In traditional, or outbound marketing, companies use trade shows, TV, direct mail, cold calling and other techniques to find customers and pique their interest. But the marketing world is changing. Thanks to recent economic downturns, a lot of companies don’t have the big advertising budgets that they used to. Technology has also made it harder to communicate using these channels. Emails can be blocked, cold calls avoided, and people now record TV shows so they can skip over the commercials.   

Inbound marketers, on the other hand, create content that people want to see. Prospects will actually seek out business blogs, videos, and helpful content and tools. Instead of inundating potential customers with a strong sales message, inbound marketing entices them, and provides value in exchange for their time.

Here’s how inbound and outbound marketing channels compare:

inbound.table.final.png

Inbound marketing also offers three advantages over traditional marketing approaches: it’s cheaper, it offers more focused targeting, and, because the content you create will last as long as you like, it’s an investment instead of an expense.

Living Stone can help you create compelling content that your prospects and customers will want to find. To find out how you can transform your knowledge, experience and competence into valuable content formats, such as white papers, customer references, competitive sheets and value cards, visit us at https://livingstone.eu/content-marketing/, or call us at +32 (0)55 59 10 01.

 

Sonar Marketing analytics service Living Stone More information

 

 

Related Posts

Creating digital tools that support B2B sales webmeetings

And we are not talking about PPT here… As B2B marketer, one of your priorities is to provide your sales professionals with the tools they need to support the interactions they have with prospects, from emails to digital meetings to face-to-face. A good sales toolkit will include a wide range of content topics and types, in easy-to-digest digital formats that your sales reps can pick and choose from, to guide their sales conversations and respond to the challenge or question at hand.

The future of the internet: Web 3.0, NFTs and the metaverse

Today, the internet has evolved far beyond what its creators likely ever imagined, with its outsize impact on every sphere of life on earth, from how we socialize to how the world’s economy is run. Let’s take a look at three new developments that are shaping the future of the internet: Web 3.0, NFTs and the metaverse.

How to promote the launch of a new hospital facility or clinic

Start telling your story early, and share lots of information as construction proceeds Launching a new initiative such as a new hospital facility or clinic requires a proactive communications approach in order to make the initiative a success from day one. Here are some suggestions for how to communicate to all your audiences over the lifetime of the project, from the initial planning stages through to your opening events.