Living Stone blog 3

 

 

All Posts

Inbound marketing: how to get customers to actively look for you

 

Marketing used to be about finding customers. In traditional, or outbound marketing, companies use trade shows, TV, direct mail, cold calling and other techniques to find customers and pique their interest. But the marketing world is changing. Thanks to recent economic downturns, a lot of companies don’t have the big advertising budgets that they used to. Technology has also made it harder to communicate using these channels. Emails can be blocked, cold calls avoided, and people now record TV shows so they can skip over the commercials.   

Inbound marketers, on the other hand, create content that people want to see. Prospects will actually seek out business blogs, videos, and helpful content and tools. Instead of inundating potential customers with a strong sales message, inbound marketing entices them, and provides value in exchange for their time.

Here’s how inbound and outbound marketing channels compare:

inbound.table.final.png

Inbound marketing also offers three advantages over traditional marketing approaches: it’s cheaper, it offers more focused targeting, and, because the content you create will last as long as you like, it’s an investment instead of an expense.

Living Stone can help you create compelling content that your prospects and customers will want to find. To find out how you can transform your knowledge, experience and competence into valuable content formats, such as white papers, customer references, competitive sheets and value cards, visit us at https://livingstone.eu/content-marketing/, or call us at +32 (0)55 59 10 01.

 

Sonar Marketing analytics service Living Stone More information

 

 

Related Posts

Commercializing a new medical device? 3 critical success factors to consider

Launching a new medical device is a complicated process. First, of course, you have to come up with a concept. What do you want your technology to do, and how will it do it? There’s that initial period of blue-sky thinking and prototype development, where you refine your technology and determine whether it’s viable. Then, once you decide to move ahead with commercialization, and you’ve achieved your safety and efficacy goals, the pace picks up, and suddenly you’re on a fast track to your launch target date.

Expanding Into Audio: Should you add a podcast to your B2B marketing mix?

Remember “audioblogging”? The first audioblogs, or podcasts, were introduced more than 20 years ago. In the decades since, podcasting has evolved from these clunky first recordings into a billion-dollar industry. In the past five years, it’s ramped up even faster, with podcast listenership doubling worldwide since 2016.

Launch your HubSpot Marketing Hub with an onboarding partner

If you’ve chosen HubSpot as your marketing and CRM platform, congratulations! You’re on your way to maximizing and measuring your marketing activities and spend like never before. To get the most out of your investment, though, it’s important to launch it correctly. That’s why the onboarding process for HubSpot is so critical.