Maximizing digital content in healthcare
Is your digital content working for you? According to the latest Veeva Pulse Field Trends Report on digital content in healthcare, 77% of field content is “never or rarely used.” At the same time, companies are creating more and more content – the biopharma companies surveyed shared that they had created 20% more content in 2022 compared to 2021. (The Veeva report was based on an analysis of 600 million annual sales interactions with healthcare professionals globally, covering 80% of the industry.)
- 4 min read
- Apr 20, 2023 1:28:01 PM
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