The Toughest B2B Marketing Job: Creating effective content
There’s a lot of pressure on your B2B marketing content to perform. It has to connect with all of your different buyer personas, it has to pull them along all the steps in their buyer’s journey, and ultimately it has to transform them from a prospect into a lead, ready for interaction with your sales team.
- 3 min read
- May 16, 2017 10:22:03 AM
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