If you manage a B2B Facebook page, you know that organic reach is declining. There are several reasons for the decline – the recent changes to Facebook’s News Feed algorithms, the increase in Facebook pages and related marketing content, and the sheer increase in the number of Facebook users, now more than two billion worldwide.
Unlike in secondary school, likes on your B2B Facebook page aren’t just about how popular you are. Instead, they’re a key metric in your Facebook marketing strategy. When somebody likes your B2B Facebook page, they’re initiating a relationship with your company and signaling an interest in doing business with you. So how do you keep increasing your Facebook likes and strengthen your engagement?
Do you blog? Many B2B marketers consider blogs the most important form of content that they produce, and a key element in social media for business. In a survey of 5,000+ marketing professionals across the US, UK and Canada, researchers found that 49% of B2B marketers responsible for social media strategy described blogs as the most critical format they use to reach audiences – ranking blogs higher than podcasts, video, live video or other visuals.
When you’re developing a B2B social media marketing plan, there are a few golden rules to remember. These rules of social media marketing aren’t carved in stone, but they provide some good suggestions for how to do social media marketing. There are also some differences when it comes to social media rules for business vs. B2C. (And if you want to learn more, you can download a checklist on Content Marketing Best Practices, for 5 easy-to-implement B2B content marketing tips, at the end of this page.)