Living Stone blog 3

 

 

Demand generation for B2B

Is demand generation the most important part of the B2B marketer’s job? Well, you might say so – because if there isn’t any demand for your product or solution, there’s no point to the rest of your marketing activities. 

The importance of community building in B2B, part 2: how to develop your community

Once you decide that you want to develop a community for your customers, what’s the next step? You can start by answering these questions: 

How to create a B2B marketing plan that drives sales

Is your primary B2B marketing goal to drive sales? Probably – but unless you define it more specifically, it may be hard to achieve. Eighty-five percent of B2B marketers cite lead generation as their most critical marketing goal. But to choose the goals that are most relevant for your organization – whether it’s B2B lead generation, closing sales, or improving customer satisfaction - you need to start from an in-depth understanding of your organization and the environment in which you’re operating.

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