Do you need a pillar page? If you want to support your website visitors and boost your Google rankings, pillar pages are definitely something to consider. Pillar pages are a way of organizing content on your website to (1) make it easy for visitors to find high-value information on a specific topic, and (2) improve your search engine rankings.
Now that you’ve developed a range of high-quality content, carefully matched to each stage of the buyer’s journey, how do you get your prospects to read it? The truth is that even the best content in the world needs help to gain the attention of targeted prospects. It's important to market your content in order to get more online traffic. The internet is the most crowded marketplace on the planet, and there are literally billions of competing voices and distractions.