Living Stone blog 3



Strengthening visual identity by telling a visual story

Five tips to inspire a visual story that’s strong; compelling; easily rolled out. You can enhance your company’s visual identity by telling a visual story. How?

Why visual identity should align with business identity

Do customers subtly feel a disconnect when engaged with your company? Try a little experiment. Lay some brochures, packaging, letterhead or comparable items for three of your main products before you. Do they project a unified visual feel or appear like they’re from different companies?

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