Over the past two years, many trade shows, congresses and other events were postponed or cancelled. Some organizers offered a virtual alternative, but it wasn’t easy to create the same kind of experience online. Now that the event sector is back in full swing, it’s a good time to dust off your event communication plans, and see if they need any finetuning. This roadmap will help you get started.
Today, many companies are engaged in sustainable production and business practices. In an ecologically-aware society, it’s important to give your branding a green boost. But how can you communicate about sustainability without resorting to clichés?
For this blogpost, we interviewed internal communications expert Marieke van Duijnhoven, responsible for employee communications and engagement at Carglass® in The Netherlands. The company’s shift toward increased innovation called for a new vision on internal communications.