12 Key Marketing Metrics for B2B
For B2B marketers, choosing the right marketing metrics to define return on investment (ROI) for your marketing spend is often one of the toughest parts of the job. Determing what to measure, how to measure it, and how much weight to give a particular measure can seem equal parts art and alchemy. Combine that with the pressure to demonstrate marketing value to your senior management team, and you may end up spending more time measuring your marketing programs than actually executing.
- 6 min read
- Jan 4, 2018 1:35:47 PM
Contact us
Lists by Topic
- Healthcare (27)
- B2B marketing (20)
- Content marketing (20)
- inbound marketing (20)
- B2B content marketing (19)
- B2B marketing strategy (13)
- Healthcare Marketing (12)
- branding (10)
- Digital marketing updates (8)
- Sustainability (8)
- reference marketing (8)
- B2B social media (7)
- Social media marketing (7)
- lead generation (7)
- Customer Reference Program (6)
- Digital marketing trends (6)
- Social Media (6)
- Visual identity (6)
- analytics tools (6)
- digital marketing (6)
- videomarketing (6)
- Digital marketing plan (5)
- Digital marketing strategies (5)
- brand identity (5)
- sonar (5)
- B2B Business Plan (4)
- SEO (4)
- content (4)
- digitale marketing (4)
- metrics (4)
- online strategie (4)
- sales and marketing (4)
- showpad (4)
- Communication (3)
- Content plan (3)
- Customer Reference (3)
- Marketing Metrics (3)
- Measure ROI (3)
- Sales Enablement tools (3)
- Smarketing (3)
- business identity (3)
- hubspot (3)
- marketing analytics tools (3)
- online marketing (3)
- sociale marketing (3)
- B2B marketing plan (2)
- Blogs (2)
- Customer Reference Strategy (2)
- Employer branding (2)
- Facebook marketing (2)
- Google updates (2)
- Growth Marketing (2)
- Market your content (2)
- Marketing automation (2)
- Print (2)
- ROI (2)
- Video marketing (2)
- Voice of Customer sessions (2)
- analytics (2)
- brand (2)
- corporate identity (2)
- corporate narrative (2)
- dashboard (2)
- design (2)
- digitale marketing analytics (2)
- logo (2)
- marketing analytics (2)
- marketing trends (2)
- neuromarketing (2)
- positioning (2)
- reporting (2)
- reporting service (2)
- visual (2)
- visual story (2)
- web site (2)
- AI (1)
- Content promotion (1)
- Digital marketing in China (1)
- Facebook live (1)
- Inbound recruitment (1)
- Inoffensive close (1)
- Market Research (1)
- Marketing ROI (1)
- More online traffic (1)
- New media (1)
- Podcasts (1)
- SEO trends 2018 (1)
- SMART goals (1)
- SMART goals and objectives (1)
- SMART marketing goals (1)
- Sales (1)
- Sales in modern age (1)
- Veeva (1)
- blogging (1)
- brand design (1)
- business (1)
- creating effective content (1)
- infusinar (1)
- internal communication (1)
- loyalty (1)
- loyalty ladder (1)
- marketing manager (1)
- marketing plan (1)
- marketing trends 2018 (1)
- online campaign (1)
- search engine optimization (1)
- tips and tricks (1)
- visual branding (1)
