Some updates to Google’s algorithm have a bigger impact than others. With the rollout of BERT (Bidirectional Encoder Representations from Transformers) in 2019, Google’s algorithms went from simply understanding words to being able to understand the context that the words were in. For example, think about how the meaning of the word “bank” differs in these sentences: I am going to the bank. / I am standing on the bank of the river. Thanks to the BERT algorithm, Google recognizes these nuances, and is able to provide search results that more closely align with the subject being searched for, providing the searcher with information that is more relevant.
Do you need a pillar page? If you want to support your website visitors and boost your Google rankings, pillar pages are definitely something to consider. Pillar pages are a way of organizing content on your website to (1) make it easy for visitors to find high-value information on a specific topic, and (2) improve your search engine rankings.
What are the SEO trends to watch in 2018? As we count down to the close of the year, let’s take a look at some of the developments in SEO that are going to have a big impact.