Do you need a pillar page? If you want to support your website visitors and boost your Google rankings, pillar pages are definitely something to consider. Pillar pages are a way of organizing content on your website to (1) make it easy for visitors to find high-value information on a specific topic, and (2) improve your search engine rankings.
What are the SEO trends to watch in 2018? As we count down to the close of the year, let’s take a look at some of the developments in SEO that are going to have a big impact.