Living Stone blog 3

 

 

Commercializing a new medical device? 3 critical success factors to consider

Launching a new medical device is a complicated process. First, of course, you have to come up with a concept. What do you want your technology to do, and how will it do it? There’s that initial period of blue-sky thinking and prototype development, where you refine your technology and determine whether it’s viable. Then, once you decide to move ahead with commercialization, and you’ve achieved your safety and efficacy goals, the pace picks up, and suddenly you’re on a fast track to your launch target date.

Expanding Into Audio: Should you add a podcast to your B2B marketing mix?

Remember “audioblogging”? The first audioblogs, or podcasts, were introduced more than 20 years ago. In the decades since, podcasting has evolved from these clunky first recordings into a billion-dollar industry. In the past five years, it’s ramped up even faster, with podcast listenership doubling worldwide since 2016.

Branding for B2B vs. B2C: a lot more than a one-letter difference

The concept of branding started with our ancestors "branding" cattle so they could easily pick their own animals from a larger herd. Today, a "brand" stands for much more than the mere identification of a product. With a good brand, you can create an emotional bond between your product and your customer. 

Healthcare marketing in times of COVID-19 and after: in the midst of chaos, there is opportunity

Hospitals are scaling up to more COVID-19 capacity at the expense of non-COVID-linked activities. Many clinicians will be forced to reschedule their activities from home in anticipation of the decline in Corona numbers. As a healthcare vendor, how do you learn to surf the waves of these (and coming) pandemics? 

Change management and big data analytics: need-to-know skills for healthcare marketers

Healthcare changes faster and is more complex than almost any other industry, meaning that healthcare marketers face a unique set of challenges. But change management hasn’t typically been part of the healthcare marketer’s skillset. It’s the same for big data analytics expertise. Increasingly, however, these are emerging as two of the most important skills that a healthcare marketer can have.i

The rise of the healthcare consumer: what it means for B2B healthcare marketers

We all do it – we experience an ache or a pain, and we turn to Google to help us figure out what’s wrong, and what we should do about it. Health has been one of the most-searched topics since the very beginning of the internet. And it’s just another way that the internet has served as a disruptor – by offering unprecedented access and amounts of information, the internet has in many ways replaced the hard-to-reach G.P. or other healthcare provider.

Social media and healthcare marketing: finding the right approach

Just like all other aspects of our lives, social media is truly transforming healthcare. From the patients who search for information on their symptoms, to the physicians who use it to exchange information and interact with medical professionals from all over the world, social media has opened up new ways to access and share information and experiences. But this wide-open access to information along with “fake news” sometimes comes at a cost - think of the damage done by anti-vaxxers online, or the proponents of unassisted home births. 

Launch an online academy to keep training programs on track

Switch from in-person sessions to live webinars quickly and easily with add-on technology platform. The coronavirus has for now put an end to most in-person training events. For companies that sell complex solutions, where training is an integral part of new implementations and ongoing support, or organizations that provide professional development and certifications, live training webinars are a compelling option. 

Living Stone achieves Veeva Vault PromoMats certification

“Review & approval” certification means full support for Living Stone customers using the Veeva Vault PromoMats digital asset management system. Two members of the Living Stone team have earned the “Review & Approval” certification from Veeva Vault (picture taken before Corona outbreak), meaning they can now fully support customers who are using the Veeva Vault PromoMats digital asset management system for the life sciences sector. Anne-Mie Vansteelant, Living Stone COO, and Bart Plaete, Digital Marketeer, earned the certification in February.

    Related Posts