Every year, the inbound environment gets more complicated, with new technologies adding greater complexity to the mix – and making your planning even more challenging. As you put the finishing touches on your inbound marketing strategy for 2019, here are 5 options to consider before finalizing your plan:

Both teams should join in a firm handshake for mutual benefit, but historically work at arms’ length. What new research now shows.

SEO is key. Lead conversion vital but weak. How do you compare to current trends identified in HubSpot’s 2016 Inbound Report?

Consider a marketing plan ‘turn-by-turn navigation’ for identifying and reaching target audiences to make them buyers. Maybe you’ve asked, “Is a marketing plan really necessary? I have good business sense and a degree in marketing, so why bother?”

Marketing professionals struggle with a heavy workload during the work season. In summer many marketeers finally find a moment to have a break and revitalize their creativity and organizational skills.

To efficiently integrate ‘inbound marketing’ in your marketing strategy, you need to know exactly who your buyer personas are.

The words ‘inbound marketing’ are popping up more and more. But what does inbound marketing mean?

Developing buyer personas takes a bit of work, but it’s worth it. The in-depth customer understanding that you’ll achieve will more than offset the time it will take you to conduct the necessary research, interviews and surveys with a sampling of your customers and prospects.

Understanding exactly who your ideal customers are is critical to many facets of your business. Everything from product development to sales depends on having a solid understanding of your customers’ needs, interests and backgrounds.