Living Stone blog 3

 

 

All Posts

Why do a marketing plan? For five solid business-focused reasons

Consider a marketing plan ‘turn-by-turn navigation’ for identifying and reaching target audiences to make them buyers.

Maybe you’ve asked, “Is a marketing plan really necessary? I have good business sense and a degree in marketing, so why bother?”

 

Since writing a marketing plan requires research, time and commitment, many see it as a finger exercise that once completed goes into a stiff binder that sits on a shelf. But there are huge practical reasons for having one:

 

  • To obtain business loans, attract investors or support from leading business councils or chambers of commerce. It’s a requirement.
  • To help a business continually focus on its target audience through continuous updating. It also keeps entrepreneurs centered on why a product or service is special.
  • To set realistic, measurable long term objectives to track success.

 

That’s for starters. Here are five rock-hard business reasons for a marketing plan:

 

 

Related Posts

Digital marketing in a world without third-party cookies

Safari and Firefox have already eliminated the use of third-party cookies in their browsers. In 2023, Google Chrome will do the same. With that, all of the most popular browsers will have restricted the use of third-party cookies. What are they and why are they being phased out? And what does this mean for the effectiveness of your website or webshop?

Creating digital sales tools that support B2B sales conversations

And we are not talking about PPT here… As B2B marketer, one of your priorities is to provide your sales professionals with the tools they need to support the interactions they have with prospects, from emails to digital meetings to face-to-face. A good sales toolkit will include a wide range of content topics and types, in easy-to-digest digital formats that your sales reps can pick and choose from, to guide their sales conversations and respond to the challenge or question at hand.

The future of the internet: Web 3.0, NFTs and the metaverse

Today, the internet has evolved far beyond what its creators likely ever imagined, with its outsize impact on every sphere of life on earth, from how we socialize to how the world’s economy is run. Let’s take a look at three new developments that are shaping the future of the internet: Web 3.0, NFTs and the metaverse.