Living Stone blog 3

 

 

All Posts

Why do a marketing plan? For five solid business-focused reasons

Consider a marketing plan ‘turn-by-turn navigation’ for identifying and reaching target audiences to make them buyers.

Maybe you’ve asked, “Is a marketing plan really necessary? I have good business sense and a degree in marketing, so why bother?”

 

Since writing a marketing plan requires research, time and commitment, many see it as a finger exercise that once completed goes into a stiff binder that sits on a shelf. But there are huge practical reasons for having one:

 

  • To obtain business loans, attract investors or support from leading business councils or chambers of commerce. It’s a requirement.
  • To help a business continually focus on its target audience through continuous updating. It also keeps entrepreneurs centered on why a product or service is special.
  • To set realistic, measurable long term objectives to track success.

 

That’s for starters. Here are five rock-hard business reasons for a marketing plan:

 

 

Related Posts

Von Willebrand Disease: a common but overlooked condition

Heavy periods are often dismissed as ‘normal’ or just something women have to deal with. But what if there’s an underlying medical cause? One in five women with excessive menstrual bleeding may actually have a bleeding disorder, such as Von Willebrand Disease. Yet, this connection is rarely made, leaving many women undiagnosed and without the right treatment for years. To change this, Living Stone developed the website She Bleeds for CSL Behring, a platform that provides accessible, reliable information and helps bring this issue out of the shadows.

Video: A powerful tool for patient communication

Clear communication is essential in the relationship between healthcare professionals and patients. Medical treatments can be complex, and patients often receive a lot of information in a short amount of time. That’s why it’s crucial to present healthcare information in an accessible and understandable way. Video is a powerful tool in this process—it lowers barriers, makes complex treatments easier to grasp, and helps patients and their families better prepare for their care journey.

The word is out! Living Stone is moving to Ghent

That's right: next spring, Living Stone will pack its bags and head to the vibrant city of Ghent. But we’re not moving to just any location—we’re setting up at  WATT The Health, a brand-new, health-focused business center and event space. Designed to be a hub for innovation and collaboration in the healthcare sector, WATT The Health is where health, sports, and tech businesses come together to connect, inspire, and grow.