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Video: A powerful tool for patient communication

Clear communication is essential in the relationship between healthcare professionals and patients. Medical treatments can be complex, and patients often receive a lot of information in a short amount of time. That’s why it’s crucial to present healthcare information in an accessible and understandable way. Video is a powerful tool in this process—it lowers barriers, makes complex treatments easier to grasp, and helps patients and their families better prepare for their care journey. 


Home dialysis: More freedom for patients
 

AZ Sint-Jan Brugge uses video as a key communication tool to inform patients in a clear and engaging way. A great example is their video on the Nephrology and Infectious Diseases department, which provides an in-depth look at home dialysis. For patients with kidney failure, dialysis often means multiple hospital visits each week, significantly impacting their daily lives. What many don’t realize is that dialysis can also be done at home. This option gives patients more independence and allows them to tailor their treatment to their lifestyle. 

In the AZ Sint-Jan Brugge video, patients and their families get a step-by-step explanation of how home dialysis works. They learn about the practical aspects of the treatment, the hospital’s support system, and the necessary adjustments to ensure a safe home setup. By presenting this information visually, the video makes it easier for patients to discuss this option with their doctor and make an informed decision. 

 

Accessible information makes a difference  

Healthcare isn’t just about treatments—it’s also about clear and accessible information. Using video, AZ Sint-Jan Brugge helps patients better understand their options, empowering them to make the best choices for their health. 

Living Stone supports the hospital in creating these engaging, easy-to-understand videos. Through social media, we also help maximize visibility, ensuring that patients and their families can quickly find correct information and take the next step in discussing their treatment with their doctor. 

Anne-Mie Vansteelant
Anne-Mie Vansteelant
COO | Managing Partner at Living Stone

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