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The most interesting reads from 2022

SalesTools

Supporting sales with digital sales tools

Digital sales tools are all about providing the right information, at
the right time in the buyer’s journey. That way, sales conversations are shorter, more efficient and to-the-point – increasing the value for all involved and streamlining the sales process.


MetaVerse

Web 3.0, NFTs and the metaverse

How will these new developments impact B2B marketing? For starters, there will be reduced opportunities for targeted advertising with web 3.0, while new opportunities for product promotion are already emerging in
the metaverse.  


NewHospitalFacility

Launching a new hospital or clinic

When you are opening a new hospital or clinic, there are many stages and stakeholders to consider. A solid communications plan can keep your launch activities on track.

 

Anne-Mie Vansteelant
Anne-Mie Vansteelant
COO | Managing Partner at Living Stone

Related Posts

World rare diseases day

As a B2B marketing agency that focuses on healthcare marketing alongside engineering and IT, we put a lot of effort into content marketing. Strong storytelling and credible content creation are two powerful tools to inform and engage patients, doctors or other stakeholders.

Should you add an influencer to your B2B marketing mix?

Do you need an influencer to promote your B2B product or service? If you’re thinking of celebrity influencers like Lewis Hamilton or one of the Kardashians, the answer is probably no. But if you’re thinking of an influential person in your industry, or a top subject-matter expert, it’s something to consider, as it can add value and new dimensions to your marketing programs.

The future looks good for (AI) chatbots

If you visited a website recently, you likely interacted with a chatbot. Whether they’re ‘smart’ (powered by generative AI), ‘simple’ (rule-based), or a mix of both, chatbots are now ubiquitous across all types of websites. And this popularity is going to grow – according to market intelligence company Mordor, the chatbot market will reach $102 billion USD by 2026. And according to research firm Gartner, by 2027 chatbots will be the main customer service channel for approximately 25% of companies. In a press released issued by Gartner, Uma Challa, Sr. Director Analyst at Gartner, commented: “Chatbots and virtual customer assistants (VCAs) have evolved over the past decade to become a critical technology component of a service organization’s strategy. When designed correctly, chatbots can improve customer experience and drive positive customer emotion at a lower cost than live interactions.”