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The most interesting reads from 2022

SalesTools

Supporting sales with digital sales tools

Digital sales tools are all about providing the right information, at
the right time in the buyer’s journey. That way, sales conversations are shorter, more efficient and to-the-point – increasing the value for all involved and streamlining the sales process.


MetaVerse

Web 3.0, NFTs and the metaverse

How will these new developments impact B2B marketing? For starters, there will be reduced opportunities for targeted advertising with web 3.0, while new opportunities for product promotion are already emerging in
the metaverse.  


NewHospitalFacility

Launching a new hospital or clinic

When you are opening a new hospital or clinic, there are many stages and stakeholders to consider. A solid communications plan can keep your launch activities on track.

 

Anne-Mie Vansteelant
Anne-Mie Vansteelant
COO | Managing Partner at Living Stone

Related Posts

Von Willebrand Disease: a common but overlooked condition

Heavy periods are often dismissed as ‘normal’ or just something women have to deal with. But what if there’s an underlying medical cause? One in five women with excessive menstrual bleeding may actually have a bleeding disorder, such as Von Willebrand Disease. Yet, this connection is rarely made, leaving many women undiagnosed and without the right treatment for years. To change this, Living Stone developed the website She Bleeds for CSL Behring, a platform that provides accessible, reliable information and helps bring this issue out of the shadows.

Video: A powerful tool for patient communication

Clear communication is essential in the relationship between healthcare professionals and patients. Medical treatments can be complex, and patients often receive a lot of information in a short amount of time. That’s why it’s crucial to present healthcare information in an accessible and understandable way. Video is a powerful tool in this process—it lowers barriers, makes complex treatments easier to grasp, and helps patients and their families better prepare for their care journey.

The word is out! Living Stone is moving to Ghent

That's right: next spring, Living Stone will pack its bags and head to the vibrant city of Ghent. But we’re not moving to just any location—we’re setting up at  WATT The Health, a brand-new, health-focused business center and event space. Designed to be a hub for innovation and collaboration in the healthcare sector, WATT The Health is where health, sports, and tech businesses come together to connect, inspire, and grow.