Living Stone blog 3

 

 

All Posts

Strengthening visual identity by telling a visual story

Five tips to inspire a visual story that’s strong; compelling; easily rolled out. 

You can enhance your company’s visual identity by telling a visual story. How?

Let’s first explain what a visual story is. It’s the final step in articulating a company’s visual identity, which of course, derives from the first step: analyzing and determining the organization’s business identity. One result of establishing a visual identity is development of visual standards on how to apply visual identity across multiple mediums, using approved colors, fonts, layouts, and the like.

Such standards ensure that the company’s visual identity is coherent so the brand as a whole can be quickly recognized.

 

OK – so how exactly does a good visual story come from all this? These tips provide guidance:

Five tips for creating a succesful visual identity by telling a visual story. (Download your checklist now below)

 

Download checklist with 5 tips

 

Related Posts

De laatste nieuwtjes van Facebook, LinkedIn, Instagram en Google

Benieuwd welke updates de socialemediakanalen en Google in petto hebben? Ontdek hier alle nieuwtjes waarmee ze in maart en april naar buiten kwamen!

Employer branding is not about gadgets and gifts…

Attract the right new hires with an employer brand. Competition comes in all forms: your business isn’t just trying to get potential clients to notice you, it also needs to attract the attention of the best prospective employees, too. How can you toot your horn the loudest or fly your flag the highest to get the attention of potential top talent? This is a job that calls for a strong and strategic employer brand! You’ve likely heard of employer brands and branding but you’d still like more information. The good news is, your company likely already has the resources, ideas and energy necessary to create an employer brand that will attract new talent to your employee pool and take your organization to new heights of productivity and success.

How to build your corporate narrative

When you decide to build or refine your corporate narrative, you’re not starting from zero. Unless you’re launching a startup, you have a basic version of your corporate narrative already. When someone asks what you do, and where you work, you don’t have to think about your answer: “I’m a sales rep for a pharma company”, or “I handle marketing for a medical device manufacturer.” And everyone at your company, from your receptionist to your CEO, has their own tailored version: “I manage customer support for our hospital customers” or “I develop software for a mammography system.”  These statements are short and sweet, and they get the message across.