In the current economic context, with prices and inflation rising, it is essential for B2B companies to look beyond price alone. Value has become a central element in B2B marketing strategies. In this blog, we dive deeper into the different aspects of value, and how B2B companies can maximize these aspects.

How to be successful as a medium-sized B2B company in a troubled world. Strategies and the role of a B2B marketing agency in facing global challenges. In a world full of geopolitical tensions, economic uncertainties and rapidly changing technologies, B2B companies face numerous challenges. These challenges have a direct impact on how B2B companies develop and implement their marketing strategies. In this blog, we will discuss some of the key global challenges that a medium-sized B2B company in Belgium or Europe may face. We will also explore possible strategies that can help companies successfully deal with these challenges, with a focus on the role of a B2B marketing agency such as Living Stone.

Showpad CEO Hendrik Isebaert shares insights on the changing world of B2B sales in interview with Alex Moyle We recently watched a webinar with Alex Moyle over at The Growth Hub, where Moyle interviewed Showpad CEO Hendrik Isebaert on how the world of B2B selling has changed in the last three years. In this blogpost, we share some of the insights we found really interesting from the interview, starting with one of the biggest shifts – the point in the buyer’s journey where prospects now reach out to sales reps. “What we find is that 60% of the buying cycle has already taken place before the first interaction with the buyer,” says Hendrik Isebaert. In the interview, Isebaert talks about two major changes in particular: the expanded access that buyers have to information, and the trend to larger decision-making units.