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Strengthening visual identity by telling a visual story

Five tips to inspire a visual story that’s strong; compelling; easily rolled out. 

You can enhance your company’s visual identity by telling a visual story. How?

Let’s first explain what a visual story is. It’s the final step in articulating a company’s visual identity, which of course, derives from the first step: analyzing and determining the organization’s business identity. One result of establishing a visual identity is development of visual standards on how to apply visual identity across multiple mediums, using approved colors, fonts, layouts, and the like.

Such standards ensure that the company’s visual identity is coherent so the brand as a whole can be quickly recognized.

 

OK – so how exactly does a good visual story come from all this? These tips provide guidance:

Five tips for creating a succesful visual identity by telling a visual story. (Download your checklist now below)

 

Download checklist with 5 tips

 

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