Living Stone blog 3

 

 

All Posts

Strengthening visual identity by telling a visual story

Five tips to inspire a visual story that’s strong; compelling; easily rolled out. 

You can enhance your company’s visual identity by telling a visual story. How?

Let’s first explain what a visual story is. It’s the final step in articulating a company’s visual identity, which of course, derives from the first step: analyzing and determining the organization’s business identity. One result of establishing a visual identity is development of visual standards on how to apply visual identity across multiple mediums, using approved colors, fonts, layouts, and the like.

Such standards ensure that the company’s visual identity is coherent so the brand as a whole can be quickly recognized.

 

OK – so how exactly does a good visual story come from all this? These tips provide guidance:

Five tips for creating a succesful visual identity by telling a visual story. (Download your checklist now below)

 

Download checklist with 5 tips

 

Related Posts

Strengthen your brand through rock-solid branding and positioning

In today's dynamic world, it’s essential for companies to not only build a strong brand, but also maintain a clear positioning in the market. Our innovative approach and deep expertise have helped many companies in healthcare, engineering and IT transform and strengthen their market position. Below we explore three success stories that illustrate the power of effective branding and positioning.

World rare diseases day

As a B2B marketing agency that focuses on healthcare marketing alongside engineering and IT, we put a lot of effort into content marketing. Strong storytelling and credible content creation are two powerful tools to inform and engage patients, doctors or other stakeholders.

Should you add an influencer to your B2B marketing mix?

Do you need an influencer to promote your B2B product or service? If you’re thinking of celebrity influencers like Lewis Hamilton or one of the Kardashians, the answer is probably no. But if you’re thinking of an influential person in your industry, or a top subject-matter expert, it’s something to consider, as it can add value and new dimensions to your marketing programs.