Heavy periods are often dismissed as ‘normal’ or just something women have to deal with. But what if there’s an underlying medical cause? One in five women with excessive menstrual bleeding may actually have a bleeding disorder, such as Von Willebrand Disease. Yet, this connection is rarely made, leaving many women undiagnosed and without the right treatment for years. To change this, Living Stone developed the website She Bleeds for CSL Behring, a platform that provides accessible, reliable information and helps bring this issue out of the shadows.

Clear communication is essential in the relationship between healthcare professionals and patients. Medical treatments can be complex, and patients often receive a lot of information in a short amount of time. That’s why it’s crucial to present healthcare information in an accessible and understandable way. Video is a powerful tool in this process—it lowers barriers, makes complex treatments easier to grasp, and helps patients and their families better prepare for their care journey.

Despite the growing number of people living with diabetes, awareness and understanding of the condition remain limited. Even in 2025, many misconceptions persist, particularly regarding the causes and the role of lifestyle – and surprisingly, even among those with diabetes. To address this, we created the podcast series ‘Let’s Talk Diabetes!’ for Abbott to educate and raise awareness among the broader public.