Living Stone blog 3

 

 

All Posts

Strengthening visual identity by telling a visual story

Five tips to inspire a visual story that’s strong; compelling; easily rolled out. 

You can enhance your company’s visual identity by telling a visual story. How?

Let’s first explain what a visual story is. It’s the final step in articulating a company’s visual identity, which of course, derives from the first step: analyzing and determining the organization’s business identity. One result of establishing a visual identity is development of visual standards on how to apply visual identity across multiple mediums, using approved colors, fonts, layouts, and the like.

Such standards ensure that the company’s visual identity is coherent so the brand as a whole can be quickly recognized.

 

OK – so how exactly does a good visual story come from all this? These tips provide guidance:

Five tips for creating a succesful visual identity by telling a visual story. (Download your checklist now below)

 

Download checklist with 5 tips

 

Related Posts

Taking the pain out of pain points

Do you really understand your customers’ pain points? A lot of what we do as healthcare marketers is tied to those pain points. So the more thoroughly we understand them, the more relevant and valuable our marketing activities will be. So how can you make sure you really understand your customers’ pain points, and the motivations that drive them? Luckily, there are lots of ways to learn more about your customers’ pain points, ranging from asking them directly to doing different types of research.

How cultural differences can impact NPS results, and what to do about it

How cultural differences can impact NPS results, and what to do about it If your company operates across different countries and cultures, you know that customers behave differently based on where they’re located, and what languages they speak. If your organization uses the Net Promoter Score (NPS) metric to gauge customer satisfaction and country-specific performance, you may notice significant regional variances in your data. It turns out that responses to NPS surveys can vary widely from country to country, or region to region, due to cultural differences that affect how the act of “scoring” is perceived1.

Why you need a Customer Success strategy to help your customers succeed

Does your organization have a Customer Success strategy and team, or are you thinking of implementing one? The Customer Success model has been around since the 1990s, when it was first introduced at Vantive, a US software company that sold a CRM solution1. The goal back then was the same as it is now: provide customers with all the support they need to succeed with your product or solution. But while the end goal hasn’t changed in the intervening decades, the way technology is sold has changed dramatically.