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Marketing professionals, do you want to sharpen your marketing knowledge this summer?

Marketing professionals struggle with a heavy workload during the work season. In summer many marketeers finally find a moment to have a break and revitalize their creativity and organizational skills. 

Setting Marketing trends

Living Stone sets marketing trends. That is why Living Stone customers will always benefit the advantages of latest technologies and latest marketing techniques.

The e-zine has been compiled with stories told by the customers of the Living Stone marketing agency. Since Living Stone is inspiring, trendsetting and supporting companies in many industries, our short e-zine is a must-read for every marketeer.

#marketing trends #livingstone #marketingagency #summer

 

Summer reading

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Aligning sales and marketing for better results

Just as the old model of news dissemination has been shattered – a few dominant outlets now replaced by a cacophony of voices - so has the traditional approach to healthcare marketing. Your healthcare B2B customers are turning into B2C right before your eyes, side-stepping your funnel and doing research and evaluation on their own, without seeking a contact with your sales team. According to a 2017 study by research company Forrester, 68% of B2B customers said they preferred to do their own research, rather than interact with a sales rep. This is a big change over 2015, when this figure was only 40%.