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Marketing professionals, do you want to sharpen your marketing knowledge this summer?

Marketing professionals struggle with a heavy workload during the work season. In summer many marketeers finally find a moment to have a break and revitalize their creativity and organizational skills. 

Setting Marketing trends

Living Stone sets marketing trends. That is why Living Stone customers will always benefit the advantages of latest technologies and latest marketing techniques.

The e-zine has been compiled with stories told by the customers of the Living Stone marketing agency. Since Living Stone is inspiring, trendsetting and supporting companies in many industries, our short e-zine is a must-read for every marketeer.

#marketing trends #livingstone #marketingagency #summer

 

Summer reading

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Taking the pain out of pain points

Do you really understand your customers’ pain points? A lot of what we do as healthcare marketers is tied to those pain points. So the more thoroughly we understand them, the more relevant and valuable our marketing activities will be. So how can you make sure you really understand your customers’ pain points, and the motivations that drive them? Luckily, there are lots of ways to learn more about your customers’ pain points, ranging from asking them directly to doing different types of research.

How cultural differences can impact NPS results, and what to do about it

How cultural differences can impact NPS results, and what to do about it If your company operates across different countries and cultures, you know that customers behave differently based on where they’re located, and what languages they speak. If your organization uses the Net Promoter Score (NPS) metric to gauge customer satisfaction and country-specific performance, you may notice significant regional variances in your data. It turns out that responses to NPS surveys can vary widely from country to country, or region to region, due to cultural differences that affect how the act of “scoring” is perceived1.

Why you need a Customer Success strategy to help your customers succeed

Does your organization have a Customer Success strategy and team, or are you thinking of implementing one? The Customer Success model has been around since the 1990s, when it was first introduced at Vantive, a US software company that sold a CRM solution1. The goal back then was the same as it is now: provide customers with all the support they need to succeed with your product or solution. But while the end goal hasn’t changed in the intervening decades, the way technology is sold has changed dramatically.