Living Stone blog 3

 

 

All Posts

Is social media relevant in B2B marketing?

How would you describe your social media strategy? Is it simply an add-on to your marketing campaigns, or do you have a social media marketing plan? Social media used to be seen as more relevant to B2C – but not anymore. Today, B2B marketers are increasingly using social media to generate leads, build brands and reputation, and even help with recruiting. To answer the question: social media is certainly relevant in B2B marketing!

The way your prospects purchase big ticket items, like enterprise software platforms, or sophisticated medical equipment, has changed. Now, prospects do as much as 90% of their research online, before interacting with a sales person. Your digital marketing, and your activity on social media – LinkedIn, Facebook, Twitter, or Snapchat – might serve as the starting point for this research activity, or might help to validate the research your prospect has already done. 

>> Eager to learn more about social media in B2B? Register now for our free infusinar 'How can B2B companies benefit from social media?'

The fact is, no matter how ‘traditional’ your company or product, you need to have a social media presence and strategy. But it doesn’t have to be a huge undertaking. The beauty of social media for B2B is that you probably don’t need, or even want, hundreds of thousands of followers on Twitter or Facebook. And while you won’t ever achieve the volume of traffic that you might see in B2C, remember that the value of the B2B leads you do generate – and the ROI of your social channels – will be much higher.

You likely have a very specific set of customer personas, or types, that you’re interested in reaching.  The challenge is to figure out how to reach these targeted prospects, and provide the types of content they want.

To find out how to develop a social media marketing strategy for your organization, download our checklist: ‘5 Simple Steps to Create a B2B Social Marketing Plan

Download the checklist: 5 steps to  create a B2B social marketing plan             

Maarten Van Erdeghem
Maarten Van Erdeghem
Digital specialist at Living Stone

Related Posts

Does your business need a cost-effective way to attract more leads?

Well, if you haven’t already got an inbound marketing strategy in place, you strongly need to consider one. Inbound marketing is a highly-effective, customer-centric approach to lead generation, which will revolutionize your sales and marketing activities.

Google Marketing Live 2019: de 10 belangrijkste updates

Op het jaarlijkse Google Marketing Live evenement in California kondigde de techreus zoals verwacht een hele resem nieuwe features aan. De tien belangrijkste ontdek je hier.

Why sustainability marketing is important

There’s more to it than reporting… Consumers prefer sustainable brands, especially millennials. Multiple studies confirm this and we see the evidence every day on newscasts, with coverage of climate-change marches, plogging and beach cleanups. However, consumers’ purchasing patterns lag behind their environmental aspirations. How come? Although there are many ways to explain the gap between stated interests and actual purchasing behavior, one of the main issues seems to be the lack of sustainable products and clear, sustainable marketing stories.