Living Stone blog 3

 

 

All Posts

Is social media relevant in B2B marketing?

How would you describe your social media strategy? Is it simply an add-on to your marketing campaigns, or do you have a social media marketing plan? Social media used to be seen as more relevant to B2C – but not anymore. Today, B2B marketers are increasingly using social media to generate leads, build brands and reputation, and even help with recruiting. To answer the question: social media is certainly relevant in B2B marketing!

The way your prospects purchase big ticket items, like enterprise software platforms, or sophisticated medical equipment, has changed. Now, prospects do as much as 90% of their research online, before interacting with a sales person. Your digital marketing, and your activity on social media – LinkedIn, Facebook, Twitter, or Snapchat – might serve as the starting point for this research activity, or might help to validate the research your prospect has already done. 

>> Eager to learn more about social media in B2B? Register now for our free infusinar 'How can B2B companies benefit from social media?'

The fact is, no matter how ‘traditional’ your company or product, you need to have a social media presence and strategy. But it doesn’t have to be a huge undertaking. The beauty of social media for B2B is that you probably don’t need, or even want, hundreds of thousands of followers on Twitter or Facebook. And while you won’t ever achieve the volume of traffic that you might see in B2C, remember that the value of the B2B leads you do generate – and the ROI of your social channels – will be much higher.

You likely have a very specific set of customer personas, or types, that you’re interested in reaching.  The challenge is to figure out how to reach these targeted prospects, and provide the types of content they want.

To find out how to develop a social media marketing strategy for your organization, download our checklist: ‘5 Simple Steps to Create a B2B Social Marketing Plan

Download the checklist: 5 steps to  create a B2B social marketing plan             

Anne-Mie Vansteelant
Anne-Mie Vansteelant
COO | Managing Partner at Living Stone

Related Posts

Commercializing a new medical device? 3 critical success factors to consider

Launching a new medical device is a complicated process. First, of course, you have to come up with a concept. What do you want your technology to do, and how will it do it? There’s that initial period of blue-sky thinking and prototype development, where you refine your technology and determine whether it’s viable. Then, once you decide to move ahead with commercialization, and you’ve achieved your safety and efficacy goals, the pace picks up, and suddenly you’re on a fast track to your launch target date.

Expanding Into Audio: Should you add a podcast to your B2B marketing mix?

Remember “audioblogging”? The first audioblogs, or podcasts, were introduced more than 20 years ago. In the decades since, podcasting has evolved from these clunky first recordings into a billion-dollar industry. In the past five years, it’s ramped up even faster, with podcast listenership doubling worldwide since 2016.

Launch your HubSpot Marketing Hub with an onboarding partner

If you’ve chosen HubSpot as your marketing and CRM platform, congratulations! You’re on your way to maximizing and measuring your marketing activities and spend like never before. To get the most out of your investment, though, it’s important to launch it correctly. That’s why the onboarding process for HubSpot is so critical.