Living Stone blog 3

 

 

All Posts

Is social media relevant in B2B marketing?

How would you describe your social media strategy? Is it simply an add-on to your marketing campaigns, or do you have a social media marketing plan? Social media used to be seen as more relevant to B2C – but not anymore. Today, B2B marketers are increasingly using social media to generate leads, build brands and reputation, and even help with recruiting. To answer the question: social media is certainly relevant in B2B marketing!

The way your prospects purchase big ticket items, like enterprise software platforms, or sophisticated medical equipment, has changed. Now, prospects do as much as 90% of their research online, before interacting with a sales person. Your digital marketing, and your activity on social media – LinkedIn, Facebook, Twitter, or Snapchat – might serve as the starting point for this research activity, or might help to validate the research your prospect has already done. 

>> Eager to learn more about social media in B2B? Register now for our free infusinar 'How can B2B companies benefit from social media?'

The fact is, no matter how ‘traditional’ your company or product, you need to have a social media presence and strategy. But it doesn’t have to be a huge undertaking. The beauty of social media for B2B is that you probably don’t need, or even want, hundreds of thousands of followers on Twitter or Facebook. And while you won’t ever achieve the volume of traffic that you might see in B2C, remember that the value of the B2B leads you do generate – and the ROI of your social channels – will be much higher.

You likely have a very specific set of customer personas, or types, that you’re interested in reaching.  The challenge is to figure out how to reach these targeted prospects, and provide the types of content they want.

To find out how to develop a social media marketing strategy for your organization, download our checklist: ‘5 Simple Steps to Create a B2B Social Marketing Plan

Download the checklist: 5 steps to  create a B2B social marketing plan             

Maarten Van Erdeghem
Maarten Van Erdeghem
Digital specialist at Living Stone

Related Posts

De opvallendste updates van januari die jouw digitale marketing beïnvloeden

Er gaat geen week voorbij of LinkedIn, Facebook, Instagram en Google kondigen weer nieuwe updates en snufjes aan. Marketeers kunnen maar beter op de hoogte zijn om geen enkele opportuniteit te missen. Ontdek in dit overzicht waar je vanaf nu rekening mee moet houden in jouw digitale-marketingplan. 

Should you switch to account-based marketing?

If your organization sells enterprise level solutions, you’re likely familiar with the concept of ABM, or account-based marketing. ABM represents the most targeted approach possible: marketing directly to a single company or organization. Under an ABM strategy, you identify the key companies that you wish to do business with, and develop a marketing approach that’s customized for each one of them.

eLearning offers new options for go2market programs

With new drugs, technologies and treatments being launched every day, there’s a constant need for education in the healthcare world. From sales reps to doctors to patients, the demand for relevant and timely information on new developments is ongoing. For healthcare marketers, eLearning programs offer an efficient and practical way to support go2market strategies and new product launch programs, as well as a way to support end customers with information and training.