Living Stone blog 3

 

 

All Posts

Is it possible to fit scientific content to support marketing objectives?

It is one thing to incubate a stack of potential content as a company, but how do you turn complicated in-depth knowledge into valuable marketing assets? That was the question Cerus a biomedical products company focused on blood transfusion safety, confronted Living Stone with.

On a yearly basis, Cerus invites blood safety experts from around the globe to its Seminar on Blood Safety. In the run up to the 11th edition of this event, Cerus considered the large amount of cutting edge scientific knowledge a single edition represents.

Without any kind of coverage, access to all this expertise remained limited to attendees, contained within the time and space of those two days and that year’s venue. Except for their own notes and some pictures of the slides shown, attendees had no means to share the new insights with their colleagues at home. Even so, such a condense immersion in top-notch scientific input is not that easily digestible. And what about blood safety stakeholders who did not make it to the Cerus guest list or invitees who were unable to attend?

As the organization of a large-scale event is also a time and money consuming project, Cerus was looking for a way to obtain a higher return on investment. But how? Simply making the presentation slides available would be an inadequate solution. Some slides are far from self-explanatory and not all speakers are willing to offer such free availability of their intellectual property. Videotaping the entire happening would make for a time-consuming report, containing quite some redundant information. 

Cerus turned to Living Stone for advice, and the end result exceeded their expectations. Read our e-book to learn how Living Stone helped Cerus to create a valuable tool that, supported by Showpad, has already shown proof of impact.

Download e-book

 

Related Posts

Change management and big data analytics: need-to-know skills for healthcare marketers

Healthcare changes faster and is more complex than almost any other industry, meaning that healthcare marketers face a unique set of challenges. But change management hasn’t typically been part of the healthcare marketer’s skillset. It’s the same for big data analytics expertise. Increasingly, however, these are emerging as two of the most important skills that a healthcare marketer can have.i

The rise of the healthcare consumer: what it means for B2B healthcare marketers

We all do it – we experience an ache or a pain, and we turn to Google to help us figure out what’s wrong, and what we should do about it. Health has been one of the most-searched topics since the very beginning of the internet. And it’s just another way that the internet has served as a disruptor – by offering unprecedented access and amounts of information, the internet has in many ways replaced the hard-to-reach G.P. or other healthcare provider.

Inbound marketing: are you creating the right kind of content?

It’s not hard to create content today. After all, there are thousands of content mills in operation, churning out endless streams of content. And automated content creators and content bots, which are getting better and better at creating content, are poised to help meet the internet’s limitless need for fresh content.