Living Stone blog 3

 

 

All Posts

Inbound marketing: the next level in online marketing.

 

The words ‘inbound marketing’ are popping up more and more. But what does inbound marketing mean? It’s a new marketing approach that reflects current consumer habits: searching for information on products or services on Google.  This consumer behavior means that now, more than ever, it’s imperative for your prospects to be able to find your information on the internet. How can you increase your success with inbound marketing? By creating strong web content.

Inbound marketing underscores the importance of adapting your content to the needs and desires of your target audience so that their search path automatically comes across your information! Once they discover your website, the trick is to prolong their visit, subtly guiding them through the sales process. Strategically placed calls-to-action help you to achieve this goal, but offering content that answers the questions of your website visitors and meets their immediate needs plays the most important part. A smartly balanced inbound marketing strategy allows you to convert your leads into customers, as simple as that.

Would you like to know more about inbound marketing? Don’t hesitate, get in touch with us!

 

 

 

Sonar Marketing analytics service Living Stone More information

 

 

Related Posts

SEO: small effort, big impact

We first started hearing about SEO in the 1990s, but the topic is still burning today. And that's not surprising, because the benefits of SEO are numerous, even with limited effort. Not convinced?Then take a moment and read more. 

What does it mean to be a freelancer at Living Stone?

As a B2B marketing agency with over 30 years of experience, we’ve got the business experience and scope to develop and manage projects of all sizes, including regional, national and international marketing programs. During these 30 years we’ve also created a solid freelancing network all over the world. Some of our freelancers help us just to get some campaigns on track, but others stick around a little bit longer… like Judy, who has been one of our freelancing ‘rocks’ for almost 20 years now. Eager to meet her? Then read on!  

On demand media increasingly popular: The podcast

The podcast, a contraction of iPod and broadcast, is far from new. This form of media first saw the light of day back in 2004. Back then it was available exclusively for Apple's iPod; now it’s gaining more and more space and popularity. It has also found its way into the medical field.