Living Stone blog 3

 

 

All Posts

Inbound marketing: the next level in online marketing.

 

The words ‘inbound marketing’ are popping up more and more. But what does inbound marketing mean? It’s a new marketing approach that reflects current consumer habits: searching for information on products or services on Google.  This consumer behavior means that now, more than ever, it’s imperative for your prospects to be able to find your information on the internet. How can you increase your success with inbound marketing? By creating strong web content.

Inbound marketing underscores the importance of adapting your content to the needs and desires of your target audience so that their search path automatically comes across your information! Once they discover your website, the trick is to prolong their visit, subtly guiding them through the sales process. Strategically placed calls-to-action help you to achieve this goal, but offering content that answers the questions of your website visitors and meets their immediate needs plays the most important part. A smartly balanced inbound marketing strategy allows you to convert your leads into customers, as simple as that.

Would you like to know more about inbound marketing? Don’t hesitate, get in touch with us!

 

 

 

Sonar Marketing analytics service Living Stone More information

 

 

Related Posts

Taking the pain out of pain points

Do you really understand your customers’ pain points? A lot of what we do as healthcare marketers is tied to those pain points. So the more thoroughly we understand them, the more relevant and valuable our marketing activities will be. So how can you make sure you really understand your customers’ pain points, and the motivations that drive them? Luckily, there are lots of ways to learn more about your customers’ pain points, ranging from asking them directly to doing different types of research.

How cultural differences can impact NPS results, and what to do about it

How cultural differences can impact NPS results, and what to do about it If your company operates across different countries and cultures, you know that customers behave differently based on where they’re located, and what languages they speak. If your organization uses the Net Promoter Score (NPS) metric to gauge customer satisfaction and country-specific performance, you may notice significant regional variances in your data. It turns out that responses to NPS surveys can vary widely from country to country, or region to region, due to cultural differences that affect how the act of “scoring” is perceived1.

Why you need a Customer Success strategy to help your customers succeed

Does your organization have a Customer Success strategy and team, or are you thinking of implementing one? The Customer Success model has been around since the 1990s, when it was first introduced at Vantive, a US software company that sold a CRM solution1. The goal back then was the same as it is now: provide customers with all the support they need to succeed with your product or solution. But while the end goal hasn’t changed in the intervening decades, the way technology is sold has changed dramatically.