Living Stone blog 3

 

 

All Posts

Inbound marketing: the next level in online marketing.

 

The words ‘inbound marketing’ are popping up more and more. But what does inbound marketing mean? It’s a new marketing approach that reflects current consumer habits: searching for information on products or services on Google.  This consumer behavior means that now, more than ever, it’s imperative for your prospects to be able to find your information on the internet. How can you increase your success with inbound marketing? By creating strong web content.

Inbound marketing underscores the importance of adapting your content to the needs and desires of your target audience so that their search path automatically comes across your information! Once they discover your website, the trick is to prolong their visit, subtly guiding them through the sales process. Strategically placed calls-to-action help you to achieve this goal, but offering content that answers the questions of your website visitors and meets their immediate needs plays the most important part. A smartly balanced inbound marketing strategy allows you to convert your leads into customers, as simple as that.

Would you like to know more about inbound marketing? Don’t hesitate, get in touch with us!

 

 

 

Sonar Marketing analytics service Living Stone More information

 

 

Related Posts

Creating a strong brand: why it’s important

You’re 100% behind your organization’s offer, which contains life-changing products, but you see the development of your brand identity as a side issue? Time to change that vision, and to pursue a brand identity that fully covers the added value your company and products have to offer.

B2B video trends for 2021: spotlight on short-form video

Short-form video is one of the key marketing trends to watch in 2021, according to the experts at HubSpot1. Driven by the popularity of platforms like TikTok and Reels on Instagram, short-form video is taking over the online landscape. What’s considered short-form? Anything less than two and a half minutes, with the length varying by platform: 15 seconds is the length of videos on Instagram Reels, up to 60 seconds on TikTok, and up to two minutes and 20 seconds on Twitter. (YouTube is still the platform of choice for longer video; two minutes is a recommended length here, but educational or instructional videos that are longer than that are ok too2. 

Coronavirus creates “new normal” for B2B conferences

The pandemic is significantly changing the landscape for in-person conferences, congresses and trade shows. Most professional conference organizers are postponing their events to next year, with any paid registrants switched to the future event. In the meantime, we are all missing opportunities to meet with our customers and prospects.