Now that you’ve developed a range of high-quality content, carefully matched to each stage of the buyer’s journey, how do you get your prospects to read it? The truth is that even the best content in the world needs help to gain the attention of targeted prospects. It's important to market your content in order to get more online traffic. The internet is the most crowded marketplace on the planet, and there are literally billions of competing voices and distractions.Luckily, it’s also a marketplace where targeted, trackable strategies can be very effective. And there are lots of ways to promote and create your content. But first, let’s look at why you should put as much effort into promoting your content as you do in creating it.
Why pay close attention to promoting your content?
It’s the most cost-effective way to reach your marketing objectives. Want to build awareness, for a product or on an issue? Are you hoping to strengthen your reputation as a thought leader? Or do you want to convert leads into sales? Your online content can help you to achieve all of these goals, using less budget than practically all other marketing options.
But once you’ve created your content, you need to make sure you capture all the ROI that you can on each piece, whether it’s blog post, a web page, or comments on social media.
How to promote your content?
To read about some simple, but effective ways to promote your online content, download our checklist featuring key promotional tips and tricks to get your content noticed. This ‘cheat sheet’ includes tips on maximizing the use of keywords, ways that you can get your employees to help promote content, and more.
Download ‘Promotion tactics to get your content noticed’ here and get started promoting your content: