Living Stone blog 3

 

 

All Posts

How to create your own buyer personas

 

Developing buyer personas takes a bit of work, but it’s worth it. The in-depth customer understanding that you’ll achieve will more than offset the time it will take you to conduct the necessary research, interviews and surveys with a sampling of your customers and prospects.    

Here’s how you can pull together the information that you’ll need to craft personas for your business:

  • Go through your contacts database to see exactly how customers or prospects discover and use your content 
  • Make sure the forms on your website capture information that’s relevant for your personas (ie. if the number of employees at a prospect’s organization is part of your personas, ask for this information in all forms)
  • Talk to sales about the types of leads they are most successful with. Incorporate their feedback into your buyer personas.
  • Interview customers and prospects to get feedback on what they like about your company, service or product.

We can also help you find out more about your customers, prospects and employees. As part of Living Stone’s Perception Management service, we can research your corporate brand value, the value of your brand names, the identification of your employees and the perception in the market about your service quality. We can also help you to strengthen your brand. Visit us at www.livingstone.eu, or call at +32 (0)55 59 10 01

 

 

 

Sonar Marketing analytics service Living Stone More information

 

 

Related Posts

Creating a strong brand: why it’s important

You’re 100% behind your organization’s offer, which contains life-changing products, but you see the development of your brand identity as a side issue? Time to change that vision, and to pursue a brand identity that fully covers the added value your company and products have to offer.

B2B video trends for 2021: spotlight on short-form video

Short-form video is one of the key marketing trends to watch in 2021, according to the experts at HubSpot1. Driven by the popularity of platforms like TikTok and Reels on Instagram, short-form video is taking over the online landscape. What’s considered short-form? Anything less than two and a half minutes, with the length varying by platform: 15 seconds is the length of videos on Instagram Reels, up to 60 seconds on TikTok, and up to two minutes and 20 seconds on Twitter. (YouTube is still the platform of choice for longer video; two minutes is a recommended length here, but educational or instructional videos that are longer than that are ok too2. 

Coronavirus creates “new normal” for B2B conferences

The pandemic is significantly changing the landscape for in-person conferences, congresses and trade shows. Most professional conference organizers are postponing their events to next year, with any paid registrants switched to the future event. In the meantime, we are all missing opportunities to meet with our customers and prospects.