Living Stone blog 3

 

 

All Posts

How to create your own buyer personas

 

Developing buyer personas takes a bit of work, but it’s worth it. The in-depth customer understanding that you’ll achieve will more than offset the time it will take you to conduct the necessary research, interviews and surveys with a sampling of your customers and prospects.    

Here’s how you can pull together the information that you’ll need to craft personas for your business:

  • Go through your contacts database to see exactly how customers or prospects discover and use your content 
  • Make sure the forms on your website capture information that’s relevant for your personas (ie. if the number of employees at a prospect’s organization is part of your personas, ask for this information in all forms)
  • Talk to sales about the types of leads they are most successful with. Incorporate their feedback into your buyer personas.
  • Interview customers and prospects to get feedback on what they like about your company, service or product.

We can also help you find out more about your customers, prospects and employees. As part of Living Stone’s Perception Management service, we can research your corporate brand value, the value of your brand names, the identification of your employees and the perception in the market about your service quality. We can also help you to strengthen your brand. Visit us at www.livingstone.eu, or call at +32 (0)55 59 10 01

 

 

 

Sonar Marketing analytics service Living Stone More information

 

 

Related Posts

SEO: small effort, big impact

We first started hearing about SEO in the 1990s, but the topic is still burning today. And that's not surprising, because the benefits of SEO are numerous, even with limited effort. Not convinced?Then take a moment and read more. 

What does it mean to be a freelancer at Living Stone?

As a B2B marketing agency with over 30 years of experience, we’ve got the business experience and scope to develop and manage projects of all sizes, including regional, national and international marketing programs. During these 30 years we’ve also created a solid freelancing network all over the world. Some of our freelancers help us just to get some campaigns on track, but others stick around a little bit longer… like Judy, who has been one of our freelancing ‘rocks’ for almost 20 years now. Eager to meet her? Then read on!  

On demand media increasingly popular: The podcast

The podcast, a contraction of iPod and broadcast, is far from new. This form of media first saw the light of day back in 2004. Back then it was available exclusively for Apple's iPod; now it’s gaining more and more space and popularity. It has also found its way into the medical field.