Living Stone blog 3

 

 

All Posts

How to create your own buyer personas

 

Developing buyer personas takes a bit of work, but it’s worth it. The in-depth customer understanding that you’ll achieve will more than offset the time it will take you to conduct the necessary research, interviews and surveys with a sampling of your customers and prospects.    

Here’s how you can pull together the information that you’ll need to craft personas for your business:

  • Go through your contacts database to see exactly how customers or prospects discover and use your content 
  • Make sure the forms on your website capture information that’s relevant for your personas (ie. if the number of employees at a prospect’s organization is part of your personas, ask for this information in all forms)
  • Talk to sales about the types of leads they are most successful with. Incorporate their feedback into your buyer personas.
  • Interview customers and prospects to get feedback on what they like about your company, service or product.

We can also help you find out more about your customers, prospects and employees. As part of Living Stone’s Perception Management service, we can research your corporate brand value, the value of your brand names, the identification of your employees and the perception in the market about your service quality. We can also help you to strengthen your brand. Visit us at www.livingstone.eu, or call at +32 (0)55 59 10 01

 

 

 

Sonar Marketing analytics service Living Stone More information

 

 

Related Posts

What’s the state of B2B marketing today?

A recent headline in The New York Times sums it up perfectly: “The virus has changed the way we internet.” The off- and on-line worlds have undergone a seismic shift, with significant impacts for B2B marketing. In this blogpost, we cover some recent findings from HubSpot, including those in HubSpot’s “Not Another State of Marketing Report,” a mid-year look at the current state of marketing, including new developments and emerging trends for 2020. (The full HubSpot report is available as a download at the end of this blogpost.)

What are the benefits of cause-related marketing for B2B?

When you’re selling to consumers, the advantages of cause-related marketing are clear. By aligning with a popular cause, organizations show that they are good citizens, and at the same time boost the bottom line. Coke and its support of polar bears through the World Wildlife Fund, or the Body Shop, with its long history of supporting activism around the globe, are good examples. Today, more than ever, consumers want to feel good about the products they buy, and the companies they buy from.

What are pillar pages, and how do they boost search engine rankings?

Do you need a pillar page? If you want to support your website visitors and boost your Google rankings, pillar pages are definitely something to consider. Pillar pages are a way of organizing content on your website to (1) make it easy for visitors to find high-value information on a specific topic, and (2) improve your search engine rankings.