Living Stone blog 3

 

 

All Posts

How to create your own buyer personas

 

Developing buyer personas takes a bit of work, but it’s worth it. The in-depth customer understanding that you’ll achieve will more than offset the time it will take you to conduct the necessary research, interviews and surveys with a sampling of your customers and prospects.    

Here’s how you can pull together the information that you’ll need to craft personas for your business:

  • Go through your contacts database to see exactly how customers or prospects discover and use your content 
  • Make sure the forms on your website capture information that’s relevant for your personas (ie. if the number of employees at a prospect’s organization is part of your personas, ask for this information in all forms)
  • Talk to sales about the types of leads they are most successful with. Incorporate their feedback into your buyer personas.
  • Interview customers and prospects to get feedback on what they like about your company, service or product.

We can also help you find out more about your customers, prospects and employees. As part of Living Stone’s Perception Management service, we can research your corporate brand value, the value of your brand names, the identification of your employees and the perception in the market about your service quality. We can also help you to strengthen your brand. Visit us at www.livingstone.eu, or call at +32 (0)55 59 10 01

 

 

 

Sonar Marketing analytics service Living Stone More information

 

 

Related Posts

World rare diseases day

As a B2B marketing agency that focuses on healthcare marketing alongside engineering and IT, we put a lot of effort into content marketing. Strong storytelling and credible content creation are two powerful tools to inform and engage patients, doctors or other stakeholders.

Should you add an influencer to your B2B marketing mix?

Do you need an influencer to promote your B2B product or service? If you’re thinking of celebrity influencers like Lewis Hamilton or one of the Kardashians, the answer is probably no. But if you’re thinking of an influential person in your industry, or a top subject-matter expert, it’s something to consider, as it can add value and new dimensions to your marketing programs.

The future looks good for (AI) chatbots

If you visited a website recently, you likely interacted with a chatbot. Whether they’re ‘smart’ (powered by generative AI), ‘simple’ (rule-based), or a mix of both, chatbots are now ubiquitous across all types of websites. And this popularity is going to grow – according to market intelligence company Mordor, the chatbot market will reach $102 billion USD by 2026. And according to research firm Gartner, by 2027 chatbots will be the main customer service channel for approximately 25% of companies. In a press released issued by Gartner, Uma Challa, Sr. Director Analyst at Gartner, commented: “Chatbots and virtual customer assistants (VCAs) have evolved over the past decade to become a critical technology component of a service organization’s strategy. When designed correctly, chatbots can improve customer experience and drive positive customer emotion at a lower cost than live interactions.”