Living Stone blog 3



All Posts

How do I use hashtags in my B2B social media marketing?

Hashtags: everyone knows them, some use them, but few know how to use them as strategically as possible. In this article, we explain the added value of hashtags, and how to use them effectively in a B2B context. 

Hashtags are an important tool to attract a wider audience and strengthen your online presence on social media. They can increase your visibility, create engagement and interaction, and enhance brand perception. 

Using popular hashtags

When using hashtags, it’s important to choose tags that are relevant to your target audience, industry and message. You can start by researching which tags are popular within your specific industry, so you can use them in your content to reach a wider audience of potential customers . Researching popular tags can be done by checking how many followers a particular hashtag has. It can also be interesting to follow accounts with a similar target audience. This does not have to be just competitors, but for example influencers, market leaders and experts in your market. Keep track of what they post and what hashtags they use in the process. 

Create your own hashtags

In addition to popular hashtags within a particular industry, you can also create your own branded hashtags to build your brand and make it easier for others to find and follow your content. In addition, branded hashtags help track the success of your social media campaigns. This gives you insight into where and by whom the hashtags are being used, and you can track how they affect your reach and engagement.

Discussions and events 

Hashtags can also be used to participate in conversations and discussions within a particular sector or industry. Look for relevant discussions and trending topics within your industry, and join the conversation by using the hashtags in your content. This will allow you to reach a wider audience and showcase your expertise. To find relevant discussions, you can use the same tactics as for finding popular hashtags, namely follow accounts with similar audiences and a large number of followers. 

When participating in an event, it can be useful to use hashtags created by the event organizer to reach other participants and visitors. Also, certain trends or popular hashtags such as #dayof... can be interesting to use because they often have a large number of followers. 

A good mix 

For maximum impact, its especially important to use a good mix of different hashtags. So incorporate both relevant and popular industry-specific hashtags in your post, as well as your own branded tags. Keep in mind that too many hashtags in one post can be overwhelming and can negatively affect the reach of your post. An average of five tags is certainly sufficient. Also remember that your content is more important than the hashtags, and that hashtags are a useful tool, but never an end in themselves. Good luck! 

At Living Stone, we are focused on the marketing trends of today, and the developments that are shaping the future. If you would like to talk to us about your marketing goals, please contact Anne-Mie by email at, or call +32 (0)55 59 10 07.


Anne-Mie Vansteelant
Anne-Mie Vansteelant
COO | Managing Partner at Living Stone

Related Posts

The importance of value in B2B marketing: looking beyond price

In the current economic context, with prices and inflation rising, it is essential for B2B companies to look beyond price alone. Value has become a central element in B2B marketing strategies. In this blog, we dive deeper into the different aspects of value, and how B2B companies can maximize these aspects.

War and turmoil: navigating global challenges in B2B marketing

How to be successful as a medium-sized B2B company in a troubled world. Strategies and the role of a B2B marketing agency in facing global challenges. In a world full of geopolitical tensions, economic uncertainties and rapidly changing technologies, B2B companies face numerous challenges. These challenges have a direct impact on how B2B companies develop and implement their marketing strategies. In this blog, we will discuss some of the key global challenges that a medium-sized B2B company in Belgium or Europe may face. We will also explore possible strategies that can help companies successfully deal with these challenges, with a focus on the role of a B2B marketing agency such as Living Stone.

More informed buyers and larger DMUs:

Showpad CEO Hendrik Isebaert shares insights on the changing world of B2B sales in interview with Alex Moyle We recently watched a webinar with Alex Moyle over at The Growth Hub, where Moyle interviewed Showpad CEO Hendrik Isebaert on how the world of B2B selling has changed in the last three years. In this blogpost, we share some of the insights we found really interesting from the interview, starting with one of the biggest shifts – the point in the buyer’s journey where prospects now reach out to sales reps. “What we find is that 60% of the buying cycle has already taken place before the first interaction with the buyer,” says Hendrik Isebaert. In the interview, Isebaert talks about two major changes in particular: the expanded access that buyers have to information, and the trend to larger decision-making units.