Living Stone blog 3

 

 

All Posts

Get to know your customers better: the power of buyer personas

 

Understanding exactly who your ideal customers are is critical to many facets of your business. Everything from product development to sales depends on having a solid understanding of your customers’ needs, interests and backgrounds. 

Buyer personas can help you to understand your customers more thoroughly. These fictionalized versions of your ideal customers can be used to guide everything from your website content to the attributes featured in your products. 

To develop buyer personas for your business, start with market research, and add information you have collected from your own customer base.  You may only need one or two personas, or as many as 20. Develop a few to start, and add others as you become more adept. Give each persona a name, and even a photo – the more realistic they are, the better they’ll help you conceptualize your customers.

When you have created your personas, how might you use them? Try segmenting your database by buyer personas. When sending a marketing email, draft one for each segment, based on the needs of that persona. You can make your content even more targeted, by factoring in where a potential customer is in the sales funnel.

If you’d like to find out more about creating buyer personas, or other marketing strategies, give us a call at +32 (0)55 59 10 01. As a B2B marketing agency specializing in go2market programs and reference marketing we’d be glad to help you strengthen your sales strategies. Visit us at www.livingstone.eu, or call at +32 (0)55 59 10 01.

 

 

Sonar Marketing analytics service Living Stone More information

 

 

 

Related Posts

De laatste nieuwtjes van Facebook, LinkedIn, Instagram en Google

Benieuwd welke updates de socialemediakanalen en Google in petto hebben? Ontdek hier alle nieuwtjes waarmee ze in maart en april naar buiten kwamen!

Employer branding is not about gadgets and gifts…

Attract the right new hires with an employer brand. Competition comes in all forms: your business isn’t just trying to get potential clients to notice you, it also needs to attract the attention of the best prospective employees, too. How can you toot your horn the loudest or fly your flag the highest to get the attention of potential top talent? This is a job that calls for a strong and strategic employer brand! You’ve likely heard of employer brands and branding but you’d still like more information. The good news is, your company likely already has the resources, ideas and energy necessary to create an employer brand that will attract new talent to your employee pool and take your organization to new heights of productivity and success.

How to build your corporate narrative

When you decide to build or refine your corporate narrative, you’re not starting from zero. Unless you’re launching a startup, you have a basic version of your corporate narrative already. When someone asks what you do, and where you work, you don’t have to think about your answer: “I’m a sales rep for a pharma company”, or “I handle marketing for a medical device manufacturer.” And everyone at your company, from your receptionist to your CEO, has their own tailored version: “I manage customer support for our hospital customers” or “I develop software for a mammography system.”  These statements are short and sweet, and they get the message across.