Living Stone blog 3

 

 

All Posts

Get to know your customers better: the power of buyer personas

 

Understanding exactly who your ideal customers are is critical to many facets of your business. Everything from product development to sales depends on having a solid understanding of your customers’ needs, interests and backgrounds. 

Buyer personas can help you to understand your customers more thoroughly. These fictionalized versions of your ideal customers can be used to guide everything from your website content to the attributes featured in your products. 

To develop buyer personas for your business, start with market research, and add information you have collected from your own customer base.  You may only need one or two personas, or as many as 20. Develop a few to start, and add others as you become more adept. Give each persona a name, and even a photo – the more realistic they are, the better they’ll help you conceptualize your customers.

When you have created your personas, how might you use them? Try segmenting your database by buyer personas. When sending a marketing email, draft one for each segment, based on the needs of that persona. You can make your content even more targeted, by factoring in where a potential customer is in the sales funnel.

If you’d like to find out more about creating buyer personas, or other marketing strategies, give us a call at +32 (0)55 59 10 01. As a B2B marketing agency specializing in go2market programs and reference marketing we’d be glad to help you strengthen your sales strategies. Visit us at www.livingstone.eu, or call at +32 (0)55 59 10 01.

 

 

Sonar Marketing analytics service Living Stone More information

 

 

 

Related Posts

Creating digital tools that support B2B sales webmeetings

And we are not talking about PPT here… As B2B marketer, one of your priorities is to provide your sales professionals with the tools they need to support the interactions they have with prospects, from emails to digital meetings to face-to-face. A good sales toolkit will include a wide range of content topics and types, in easy-to-digest digital formats that your sales reps can pick and choose from, to guide their sales conversations and respond to the challenge or question at hand.

The future of the internet: Web 3.0, NFTs and the metaverse

Today, the internet has evolved far beyond what its creators likely ever imagined, with its outsize impact on every sphere of life on earth, from how we socialize to how the world’s economy is run. Let’s take a look at three new developments that are shaping the future of the internet: Web 3.0, NFTs and the metaverse.

How to promote the launch of a new hospital facility or clinic

Start telling your story early, and share lots of information as construction proceeds Launching a new initiative such as a new hospital facility or clinic requires a proactive communications approach in order to make the initiative a success from day one. Here are some suggestions for how to communicate to all your audiences over the lifetime of the project, from the initial planning stages through to your opening events.