Living Stone blog 3

 

 

All Posts

Get to know your customers better: the power of buyer personas

 

Understanding exactly who your ideal customers are is critical to many facets of your business. Everything from product development to sales depends on having a solid understanding of your customers’ needs, interests and backgrounds. 

Buyer personas can help you to understand your customers more thoroughly. These fictionalized versions of your ideal customers can be used to guide everything from your website content to the attributes featured in your products. 

To develop buyer personas for your business, start with market research, and add information you have collected from your own customer base.  You may only need one or two personas, or as many as 20. Develop a few to start, and add others as you become more adept. Give each persona a name, and even a photo – the more realistic they are, the better they’ll help you conceptualize your customers.

When you have created your personas, how might you use them? Try segmenting your database by buyer personas. When sending a marketing email, draft one for each segment, based on the needs of that persona. You can make your content even more targeted, by factoring in where a potential customer is in the sales funnel.

If you’d like to find out more about creating buyer personas, or other marketing strategies, give us a call at +32 (0)55 59 10 01. As a B2B marketing agency specializing in go2market programs and reference marketing we’d be glad to help you strengthen your sales strategies. Visit us at www.livingstone.eu, or call at +32 (0)55 59 10 01.

 

 

Sonar Marketing analytics service Living Stone More information

 

 

 

Related Posts

De opvallendste updates van januari die jouw digitale marketing beïnvloeden

Er gaat geen week voorbij of LinkedIn, Facebook, Instagram en Google kondigen weer nieuwe updates en snufjes aan. Marketeers kunnen maar beter op de hoogte zijn om geen enkele opportuniteit te missen. Ontdek in dit overzicht waar je vanaf nu rekening mee moet houden in jouw digitale-marketingplan. 

Should you switch to account-based marketing?

If your organization sells enterprise level solutions, you’re likely familiar with the concept of ABM, or account-based marketing. ABM represents the most targeted approach possible: marketing directly to a single company or organization. Under an ABM strategy, you identify the key companies that you wish to do business with, and develop a marketing approach that’s customized for each one of them.

eLearning offers new options for go2market programs

With new drugs, technologies and treatments being launched every day, there’s a constant need for education in the healthcare world. From sales reps to doctors to patients, the demand for relevant and timely information on new developments is ongoing. For healthcare marketers, eLearning programs offer an efficient and practical way to support go2market strategies and new product launch programs, as well as a way to support end customers with information and training.