Understanding exactly who your ideal customers are is critical to many facets of your business. Everything from product development to sales depends on having a solid understanding of your customers’ needs, interests and backgrounds.
Buyer personas can help you to understand your customers more thoroughly. These fictionalized versions of your ideal customers can be used to guide everything from your website content to the attributes featured in your products.
To develop buyer personas for your business, start with market research, and add information you have collected from your own customer base. You may only need one or two personas, or as many as 20. Develop a few to start, and add others as you become more adept. Give each persona a name, and even a photo – the more realistic they are, the better they’ll help you conceptualize your customers.
When you have created your personas, how might you use them? Try segmenting your database by buyer personas. When sending a marketing email, draft one for each segment, based on the needs of that persona. You can make your content even more targeted, by factoring in where a potential customer is in the sales funnel.
If you’d like to find out more about creating buyer personas, or other marketing strategies, give us a call at +32 (0)55 59 10 01. As a B2B marketing agency specializing in go2market programs and reference marketing we’d be glad to help you strengthen your sales strategies. Visit us at www.livingstone.eu, or call at +32 (0)55 59 10 01.
