Living Stone blog 3

 

 

All Posts

Flanders Innovation Agency supports study into Living Stone’s marketing analytics service SONAR

Introduced to the market earlier this year, SONAR’s initial version allows healthcare and technology-driven organizations to understand what has taken place in their digital ecosystem during a given period, and identifies important trends and events (what happened on which channel, for example). Following the success of the introduction, Living Stone partnered with SIRRIS, the collective center for the technological industry in Belgium. SIRRIS helps companies develop, test and effectively implement technological innovations. Together with SIRRIS and SONAR’s development partner, Living Stone has outlined the challenges ahead for SONAR in its current format.

To help develop the best strategy to bring SONAR to maturity, the Agency for Innovation and Entrepreneurship (AIO), the government agency charged with implementing economic, innovation and enterprise policy in Flanders, has granted its support.

The AIO study will explore the development priorities of SONAR, taking into account the challenges facing organizations with regards to real-time, consolidated dashboard reporting with aggregated data. A key focus will be on how to link strategic goals (KPIs) with reporting on digital marketing performance. Current users of SONAR and new contacts are invited to participate in the study. The data provided through SONAR will be used as the test base to refine parameters, technologies and channels.

Would you like to subscribe to SONAR and include your data in our study? Let us know by e-mail or give us a call at 32 55 591 007.

Learn more about SONAR today. 

 

 

Related Posts

Sustainability reporting – how to get started

Whether you’ve decided to start with sustainability reporting because your company is required to, or because you simply want to share your sustainability story, a good first step is to make sure you understand the regulations that apply to your company, and how they are currently being addressed.

Create sales enablement tools that sales want to use

In many organizations, sales tools are like an iceberg. There’s the 10% that are above the waterline – the tools that everybody knows and uses - and then there’s the 90% that, for whatever reason, never see the light of day. Whether people simply can’t find these tools, or they don’t like them, the end result is the same – it’s expensive and frustrating to create a library of tools that sales just doesn’t use.

Aligning sales and marketing for better results

Just as the old model of news dissemination has been shattered – a few dominant outlets now replaced by a cacophony of voices - so has the traditional approach to healthcare marketing. Your healthcare B2B customers are turning into B2C right before your eyes, side-stepping your funnel and doing research and evaluation on their own, without seeking a contact with your sales team. According to a 2017 study by research company Forrester, 68% of B2B customers said they preferred to do their own research, rather than interact with a sales rep. This is a big change over 2015, when this figure was only 40%.