Living Stone blog 3

 

 

All Posts

Flanders Innovation Agency supports study into Living Stone’s marketing analytics service SONAR

Introduced to the market earlier this year, SONAR’s initial version allows healthcare and technology-driven organizations to understand what has taken place in their digital ecosystem during a given period, and identifies important trends and events (what happened on which channel, for example). Following the success of the introduction, Living Stone partnered with SIRRIS, the collective center for the technological industry in Belgium. SIRRIS helps companies develop, test and effectively implement technological innovations. Together with SIRRIS and SONAR’s development partner, Living Stone has outlined the challenges ahead for SONAR in its current format.

To help develop the best strategy to bring SONAR to maturity, the Agency for Innovation and Entrepreneurship (AIO), the government agency charged with implementing economic, innovation and enterprise policy in Flanders, has granted its support.

The AIO study will explore the development priorities of SONAR, taking into account the challenges facing organizations with regards to real-time, consolidated dashboard reporting with aggregated data. A key focus will be on how to link strategic goals (KPIs) with reporting on digital marketing performance. Current users of SONAR and new contacts are invited to participate in the study. The data provided through SONAR will be used as the test base to refine parameters, technologies and channels.

Would you like to subscribe to SONAR and include your data in our study? Let us know by e-mail or give us a call at 32 55 591 007.

Learn more about SONAR today. 

 

 

Related Posts

De opvallendste updates van januari die jouw digitale marketing beïnvloeden

Er gaat geen week voorbij of LinkedIn, Facebook, Instagram en Google kondigen weer nieuwe updates en snufjes aan. Marketeers kunnen maar beter op de hoogte zijn om geen enkele opportuniteit te missen. Ontdek in dit overzicht waar je vanaf nu rekening mee moet houden in jouw digitale-marketingplan. 

Should you switch to account-based marketing?

If your organization sells enterprise level solutions, you’re likely familiar with the concept of ABM, or account-based marketing. ABM represents the most targeted approach possible: marketing directly to a single company or organization. Under an ABM strategy, you identify the key companies that you wish to do business with, and develop a marketing approach that’s customized for each one of them.

eLearning offers new options for go2market programs

With new drugs, technologies and treatments being launched every day, there’s a constant need for education in the healthcare world. From sales reps to doctors to patients, the demand for relevant and timely information on new developments is ongoing. For healthcare marketers, eLearning programs offer an efficient and practical way to support go2market strategies and new product launch programs, as well as a way to support end customers with information and training.