Living Stone blog 3

 

 

All Posts

Do you know who your ideal customer is?

 

To efficiently integrate ‘inbound marketing’ in your marketing strategy, you need to know exactly who your buyer personas are.

 

In other words, what does your ideal customer look like? Would it be a he or a she? What kind of occupation would this person have, and what goals or challenges?  How old is your ideal customer and what is his or her personal background story? 

Don’t forget to consider your customer’s buying journey, too. During the search for information and the sales process, your ideal customer’s perspective will be constantly readjusted. Every purchasing process includes several stages, and new questions are raised at every stage. It’s important to outline this process so as to align your content to the information needs of your prospect and make any appropriate changes along the way.

Could you use some assistance in profiling your buyer personas? Let us know, we can help by organizing some customer listening sessions for example!

 

Sonar Marketing analytics service Living Stone More information

 

 

Related Posts

Von Willebrand Disease: a common but overlooked condition

Heavy periods are often dismissed as ‘normal’ or just something women have to deal with. But what if there’s an underlying medical cause? One in five women with excessive menstrual bleeding may actually have a bleeding disorder, such as Von Willebrand Disease. Yet, this connection is rarely made, leaving many women undiagnosed and without the right treatment for years. To change this, Living Stone developed the website She Bleeds for CSL Behring, a platform that provides accessible, reliable information and helps bring this issue out of the shadows.

Video: A powerful tool for patient communication

Clear communication is essential in the relationship between healthcare professionals and patients. Medical treatments can be complex, and patients often receive a lot of information in a short amount of time. That’s why it’s crucial to present healthcare information in an accessible and understandable way. Video is a powerful tool in this process—it lowers barriers, makes complex treatments easier to grasp, and helps patients and their families better prepare for their care journey.

The word is out! Living Stone is moving to Ghent

That's right: next spring, Living Stone will pack its bags and head to the vibrant city of Ghent. But we’re not moving to just any location—we’re setting up at  WATT The Health, a brand-new, health-focused business center and event space. Designed to be a hub for innovation and collaboration in the healthcare sector, WATT The Health is where health, sports, and tech businesses come together to connect, inspire, and grow.