Living Stone blog 3

 

 

All Posts

Do you know who your ideal customer is?

 

To efficiently integrate ‘inbound marketing’ in your marketing strategy, you need to know exactly who your buyer personas are.

 

In other words, what does your ideal customer look like? Would it be a he or a she? What kind of occupation would this person have, and what goals or challenges?  How old is your ideal customer and what is his or her personal background story? 

Don’t forget to consider your customer’s buying journey, too. During the search for information and the sales process, your ideal customer’s perspective will be constantly readjusted. Every purchasing process includes several stages, and new questions are raised at every stage. It’s important to outline this process so as to align your content to the information needs of your prospect and make any appropriate changes along the way.

Could you use some assistance in profiling your buyer personas? Let us know, we can help by organizing some customer listening sessions for example!

 

Sonar Marketing analytics service Living Stone More information

 

 

Related Posts

Commercializing a new medical device? 3 critical success factors to consider

Launching a new medical device is a complicated process. First, of course, you have to come up with a concept. What do you want your technology to do, and how will it do it? There’s that initial period of blue-sky thinking and prototype development, where you refine your technology and determine whether it’s viable. Then, once you decide to move ahead with commercialization, and you’ve achieved your safety and efficacy goals, the pace picks up, and suddenly you’re on a fast track to your launch target date.

Expanding Into Audio: Should you add a podcast to your B2B marketing mix?

Remember “audioblogging”? The first audioblogs, or podcasts, were introduced more than 20 years ago. In the decades since, podcasting has evolved from these clunky first recordings into a billion-dollar industry. In the past five years, it’s ramped up even faster, with podcast listenership doubling worldwide since 2016.

Launch your HubSpot Marketing Hub with an onboarding partner

If you’ve chosen HubSpot as your marketing and CRM platform, congratulations! You’re on your way to maximizing and measuring your marketing activities and spend like never before. To get the most out of your investment, though, it’s important to launch it correctly. That’s why the onboarding process for HubSpot is so critical.