To efficiently integrate ‘inbound marketing’ in your marketing strategy, you need to know exactly who your buyer personas are.
In other words, what does your ideal customer look like? Would it be a he or a she? What kind of occupation would this person have, and what goals or challenges? How old is your ideal customer and what is his or her personal background story?
Don’t forget to consider your customer’s buying journey, too. During the search for information and the sales process, your ideal customer’s perspective will be constantly readjusted. Every purchasing process includes several stages, and new questions are raised at every stage. It’s important to outline this process so as to align your content to the information needs of your prospect and make any appropriate changes along the way.
Could you use some assistance in profiling your buyer personas? Let us know, we can help by organizing some customer listening sessions for example!