Living Stone blog 3

 

 

All Posts

Do you know who your ideal customer is?

 

To efficiently integrate ‘inbound marketing’ in your marketing strategy, you need to know exactly who your buyer personas are.

 

In other words, what does your ideal customer look like? Would it be a he or a she? What kind of occupation would this person have, and what goals or challenges?  How old is your ideal customer and what is his or her personal background story? 

Don’t forget to consider your customer’s buying journey, too. During the search for information and the sales process, your ideal customer’s perspective will be constantly readjusted. Every purchasing process includes several stages, and new questions are raised at every stage. It’s important to outline this process so as to align your content to the information needs of your prospect and make any appropriate changes along the way.

Could you use some assistance in profiling your buyer personas? Let us know, we can help by organizing some customer listening sessions for example!

 

Sonar Marketing analytics service Living Stone More information

 

 

Related Posts

De opvallendste updates van januari die jouw digitale marketing beïnvloeden

Er gaat geen week voorbij of LinkedIn, Facebook, Instagram en Google kondigen weer nieuwe updates en snufjes aan. Marketeers kunnen maar beter op de hoogte zijn om geen enkele opportuniteit te missen. Ontdek in dit overzicht waar je vanaf nu rekening mee moet houden in jouw digitale-marketingplan. 

Should you switch to account-based marketing?

If your organization sells enterprise level solutions, you’re likely familiar with the concept of ABM, or account-based marketing. ABM represents the most targeted approach possible: marketing directly to a single company or organization. Under an ABM strategy, you identify the key companies that you wish to do business with, and develop a marketing approach that’s customized for each one of them.

eLearning offers new options for go2market programs

With new drugs, technologies and treatments being launched every day, there’s a constant need for education in the healthcare world. From sales reps to doctors to patients, the demand for relevant and timely information on new developments is ongoing. For healthcare marketers, eLearning programs offer an efficient and practical way to support go2market strategies and new product launch programs, as well as a way to support end customers with information and training.