Living Stone blog 3

 

 

All Posts

Do you know who your ideal customer is?

 

To efficiently integrate ‘inbound marketing’ in your marketing strategy, you need to know exactly who your buyer personas are.

 

In other words, what does your ideal customer look like? Would it be a he or a she? What kind of occupation would this person have, and what goals or challenges?  How old is your ideal customer and what is his or her personal background story? 

Don’t forget to consider your customer’s buying journey, too. During the search for information and the sales process, your ideal customer’s perspective will be constantly readjusted. Every purchasing process includes several stages, and new questions are raised at every stage. It’s important to outline this process so as to align your content to the information needs of your prospect and make any appropriate changes along the way.

Could you use some assistance in profiling your buyer personas? Let us know, we can help by organizing some customer listening sessions for example!

 

Sonar Marketing analytics service Living Stone More information

 

 

Anne-Mie Vansteelant
Anne-Mie Vansteelant
COO | Managing Partner at Living Stone

Related Posts

AI in B2B marketing: fixing the friction (part 2)

AI is everywhere and your agency is likely using it already. Whether it’s drafting content, refining audience segments, or optimizing campaign visuals, AI has become the elephant in the room. As a marketing or communications leader in a European B2B company, you’re accountable not only for the messages your agency produces—but increasingly, how they’re produced. And with the EU AI Act now in play, it’s time to ask tougher questions. You don’t need to micromanage your agency’s tools—but you do need clear agreements, transparency, and responsible practices. Let’s explore how to get there.

From cat videos to conversions: why B2B marketers should embrace video

What are the most popular types of videos worldwide? According to the data-gathering organisation Statista, music videos hold the number one spot, followed by comedy/meme/viral videos at spot number two. How-to videos, product reviews, and tutorials do make it on the list, but they’re a little less popular.

How Marketing Automation Transforms the B2B Buyer's Journey

The B2B sales journey is often characterized by its complexity, involving a diverse array of stakeholders with varying perspectives and timelines. Guiding a prospect through this intricate path to becoming a valued customer can feel like a significant undertaking. Fortunately, B2B marketers and sales professionals excel at navigating these complexities, providing valuable insights and maintaining engagement throughout the buyer's journey.