Living Stone blog 3

 

 

All Posts

5 easy ways to increase Facebook page likes for B2B

Unlike in secondary school, likes on your B2B Facebook page aren’t just about how popular you are. Instead, they’re a key metric in your Facebook marketing strategy. When somebody likes your B2B Facebook page, they’re initiating a relationship with your company and signaling an interest in doing business with you. So how do you keep increasing your Facebook likes and strengthen your engagement?   

Try these 5 easy ways to increase Facebook page likes for B2B, and ramp up your B2B marketing:

Put a Facebook likes button or box everywhere you possibly can.

You can use Facebook’s Page plugin to create a button or box to incorporate into a web page. Visitors can like your page without having to leave the web page they’re on. This offers an easy, low-commitment way for visitors to initiate a small-scale relationship with your organization. Put the button on all of your web pages, including blogs, landing pages, thank you pages, popups, etc. Add a like button to your page header or footer as well.

Make sure your Facebook ‘About’ page is complete.

Many readers will refer to your Facebook About page to learn more about your company. Some may never visit your web site’s About page at all. Make sure your Facebook About page contains everything a visitor needs to know – contact info, opening hours, location, company and product descriptions, history, etc.  Don’t worry about including too much info – visitors will only look for the info they need.

Post 2 – 3 times each day.

As your likes go up and your audience grows, make sure you’re holding their interest and reinforcing your new relationships with relevant posts. Stuck for ideas? How-to’s are very popular, especially if they include a video or photo. Or comment on an industry trend or development, and invite comments to get a conversation started. Or ask for content and images from your users.   

Invite readers to ‘share’ your content.

There’s nothing self-serving about asking your readers to share content that’s truly of value to them.  If your readers find your how-to’s helpful, for example, their contacts will find them helpful too. Suggest this to them, and include a share button so it’s easy for them to do so.

Try a Facebook ad.

This lets you venture beyond those visitors who have liked your page and reach out to the larger Facebook world. For B2B advertising on Facebook, you’ll want to try the Custom Audiences feature which allows you to target audiences by location, employer, job title, or even people who visited a specific URL. You can see exactly how well your ad and chosen targets perform, so you can easily adjust your campaign as it unfolds. You can start with a very small budget commitment, and build up or down as you learn what works for your targets.

 

5 ways to get more Facebook page likes for B2B companies:

  1. Put a Facebook likes button or box everywhere you possibly can.
  2. Make sure your Facebook ‘About’ page is complete.
  3. Post 2 – 3 times each day.
  4. Invite readers to ‘share’ your content.
  5. Try a Facebook ad.

 

Want to learn more Facebook marketing tips?

Download more tips & tricks for using Facebook in B2B

 

Maarten Van Erdeghem
Maarten Van Erdeghem
Digital specialist at Living Stone

Related Posts

Sustainability reporting – how to get started

Whether you’ve decided to start with sustainability reporting because your company is required to, or because you simply want to share your sustainability story, a good first step is to make sure you understand the regulations that apply to your company, and how they are currently being addressed.

Create sales enablement tools that sales want to use

In many organizations, sales tools are like an iceberg. There’s the 10% that are above the waterline – the tools that everybody knows and uses - and then there’s the 90% that, for whatever reason, never see the light of day. Whether people simply can’t find these tools, or they don’t like them, the end result is the same – it’s expensive and frustrating to create a library of tools that sales just doesn’t use.

Aligning sales and marketing for better results

Just as the old model of news dissemination has been shattered – a few dominant outlets now replaced by a cacophony of voices - so has the traditional approach to healthcare marketing. Your healthcare B2B customers are turning into B2C right before your eyes, side-stepping your funnel and doing research and evaluation on their own, without seeking a contact with your sales team. According to a 2017 study by research company Forrester, 68% of B2B customers said they preferred to do their own research, rather than interact with a sales rep. This is a big change over 2015, when this figure was only 40%.