Living Stone blog 3

 

 

All Posts

5 easy ways to increase Facebook page likes for B2B

Unlike in secondary school, likes on your B2B Facebook page aren’t just about how popular you are. Instead, they’re a key metric in your Facebook marketing strategy. When somebody likes your B2B Facebook page, they’re initiating a relationship with your company and signaling an interest in doing business with you. So how do you keep increasing your Facebook likes and strengthen your engagement?   

Try these 5 easy ways to increase Facebook page likes for B2B, and ramp up your B2B marketing:

Put a Facebook likes button or box everywhere you possibly can.

You can use Facebook’s Page plugin to create a button or box to incorporate into a web page. Visitors can like your page without having to leave the web page they’re on. This offers an easy, low-commitment way for visitors to initiate a small-scale relationship with your organization. Put the button on all of your web pages, including blogs, landing pages, thank you pages, popups, etc. Add a like button to your page header or footer as well.

Make sure your Facebook ‘About’ page is complete.

Many readers will refer to your Facebook About page to learn more about your company. Some may never visit your web site’s About page at all. Make sure your Facebook About page contains everything a visitor needs to know – contact info, opening hours, location, company and product descriptions, history, etc.  Don’t worry about including too much info – visitors will only look for the info they need.

Post 2 – 3 times each day.

As your likes go up and your audience grows, make sure you’re holding their interest and reinforcing your new relationships with relevant posts. Stuck for ideas? How-to’s are very popular, especially if they include a video or photo. Or comment on an industry trend or development, and invite comments to get a conversation started. Or ask for content and images from your users.   

Invite readers to ‘share’ your content.

There’s nothing self-serving about asking your readers to share content that’s truly of value to them.  If your readers find your how-to’s helpful, for example, their contacts will find them helpful too. Suggest this to them, and include a share button so it’s easy for them to do so.

Try a Facebook ad.

This lets you venture beyond those visitors who have liked your page and reach out to the larger Facebook world. For B2B advertising on Facebook, you’ll want to try the Custom Audiences feature which allows you to target audiences by location, employer, job title, or even people who visited a specific URL. You can see exactly how well your ad and chosen targets perform, so you can easily adjust your campaign as it unfolds. You can start with a very small budget commitment, and build up or down as you learn what works for your targets.

 

5 ways to get more Facebook page likes for B2B companies:

  1. Put a Facebook likes button or box everywhere you possibly can.
  2. Make sure your Facebook ‘About’ page is complete.
  3. Post 2 – 3 times each day.
  4. Invite readers to ‘share’ your content.
  5. Try a Facebook ad.

 

Want to learn more Facebook marketing tips?

Download more tips & tricks for using Facebook in B2B

 

Anne-Mie Vansteelant
Anne-Mie Vansteelant
COO | Managing Partner at Living Stone

Related Posts

How does communication contribute to the success of your hospital?

If you want your stakeholders to listen, you have to prove that your messages have value The perception that key stakeholders like referring physicians and patients have about your hospital is crucial. If it’s good, your stakeholders want to serve or be served by your hospital. On the other hand, if people hold a negative perception about your hospital, it can have an impact on everything from staff retention to patient volumes. A differentiated positioning sharpens the perception of the value of a hospital, increasing its attractiveness in the eyes of all audiences. So how can you boost the perception of your hospital? To answer this question, there are two key areas to explore: How can you develop a relationship with your target groups that is based on trust? And how can you become a reliable partner that people listen to?

Welcome to the “crib economy” – how marketing is changing in the Covid era

During the first lockdown, we looked forward to a quick return to normal. Now, the world has changed, and it seems we’re not going back to normal any time soon. Research shows that 75% of the population is still reluctant to engage in activities where contact with others is difficult to avoid – such as going in to the office, taking public transport, flights, carpooling, etc. Economists have introduced the term “crib economy,” meaning a lifestyle where we now all stay close to home.

What is the service concept of your hospital?

When you make your service orientation clear, everyone knows what to expect from your organization In the competitive hospital world, it’s important that all of your stakeholders – employees, patients, referring physicians, suppliers and others – know what your hospital stands for. Whether your service concept is ‘patient intimacy,’ ‘operational excellence’ or to be a ‘competence center of excellence,’ for example, all of your communications and activities must reinforce and support it.