Imagine a marketing team gathered around a table, piecing together a campaign from unrelated elements—a social media post here, a Google ad there, a rushed email, a video concept pulled from another project. Lightning flashes and the campaign lurches to life. ⚡

It’s alive!

Except… it’s not.

This is the Frankenstein approach to marketing and it rarely works. 🧟

What Is the Frankenstein Approach? 

The Frankenstein approach happens when businesses try to assemble their marketing from disconnected pieces. A little bit of SEO, a few social posts, maybe a press release. All without a unifying strategy or purpose. While these initiatives might perform individually, together they fail to create a cohesive, living brand presence.

This fragmented approach shows up in many ways: 

• A refreshed logo implemented without considering its alignment with the company’s verbal identity.

• A social media campaign developed separately from the core website messaging.

• A sales presentation crafted in a style completely detached from other marketing collateral. 

The result is a disjointed patchwork, confusing to your audience, exhausting for your team, and wasteful for your budget. 

Why It Doesn’t Work 

Much like Frankenstein’s monster, a campaign assembled from disconnected elements may appear active, yet it lacks genuine vitality. Without a unified strategy, there’s no clear direction, consistent messaging, or underlying purpose to guide your marketing decisions.

Here’s why this is critical: 

• Lack of cohesion undermines trust. When your brand presents inconsistently, audiences notice and confidence diminishes.
  

• Unstrategic tactics drain resources. Disconnected efforts fragment your impact, leading to inefficient spend and diluted results.

• Teams lose momentum. In the absence of a common vision, marketing and creative teams revert to reactive tasks rather than proactively driving success.
  

How to Bring a Brand to Life 

Start with a clear strategy. This is the foundational blueprint that defines your brand’s DNA. 🧬

The takeaway: Don’t be Dr. Frankenstein. Build your marketing like a living, breathing organism — not a stitched-together experiment. 

At Living Stone we don’t bolt parts together and hope for the best. we design unified, strategically driven campaigns where every channel, message, and visual component works seamlessly together to achieve your business goals. When alignment is achieved, your marketing does more than simply function. It thrives.

Ready to bring your marketing to life? 
Contact Anne-Mie Vansteelant 👉 anne-mie.vansteelant@livingstone.eu to discover how we can help you build cohesive, strategy-driven campaigns that connect every piece into one powerful story. ⚡