At Living Stone, we specialize in creating impactful, omnichannel customer reference marketing campaigns. A perfect example of our expertise is our work for Dobco, a healthcare tech company, to promote their PACSonWEB cloud-based medical imaging solution.
Crafting a multi-channel approach
Dobco approached us to develop a reference case that would not only showcase the benefits of PACSonWEB but also resonate with a broad audience. To achieve this, we took a multi-channel approach. We began by conducting thorough interviews with key healthcare professionals at Jan Yperman Hospital, capturing real-world benefits and compelling testimonials. These insights we used to produce an engaging YouTube video and an in-depth eBook, translated into four languages to ensure global reach.
Maximizing visibility and engagement
But we didn’t stop there. We carefully designed the campaign to seamlessly integrate the video and eBook content across multiple platforms, maximizing visibility and engagement among healthcare professionals. The final deliverables—featuring authentic testimonials from radiologists and IT leaders—showcased Dobco’s role in improving radiology processes and accessibility through their innovative cloud solution.
Reference cases that resonate with your target audiences
By combining video, written content, and global distribution, our team demonstrated its ability to create highly effective customer reference cases that resonate with target audiences. Whether you want to promote a product or highlight a successful project, we have the tools and expertise to bring your case to life.
