Eerder dit jaar kwam de initiële versie van SONAR op de markt, een marketingtool die organisaties in de zorg- en technologiesector helpt om een beter inzicht te krijgen in hun digitale ecosysteem. SONAR analyseert gedurende een bepaalde periode de ontwikkelingen daarin en identificeert belangrijke trends en gebeurtenissen (bv. wat deed zich voor op welk kanaal).

A customer reference program not only builds good rapport with the spotlighted customer, it also persuades new prospects to buy.

60-70% of B2B communications content is never used. Why? In a word, relevancy! So, how do you make B2B content relevant? It begins by understanding and tailoring messages to each stage of the buyer’s personal journey. There are three: Awareness; Consideration and Decision. Most B2B content is ignored by sales or their prospects. Why? Because it doesn’t address the right stage a prospect is in. Each prospect’s stage will vary greatly.

Consider a marketing plan ‘turn-by-turn navigation’ for identifying and reaching target audiences to make them buyers. Maybe you’ve asked, “Is a marketing plan really necessary? I have good business sense and a degree in marketing, so why bother?”

Inbound marketing strategieën maken anonieme web site bezoekers tot favoriete aanhangers van uw aanbod.

Bruikbare digital marketing analytics moet tegemoet komen aan diverse uitdagingen bij de rapportering rond digitale marketing:

Many companies use a marketing automation tool as a stack consolidator, employing it for all e-mail marketing, content publication, landing page creation and similar actions. It reduces manual labor, reveals buyer behavior and automates lead qualification – and that makes it indispensable.

Why invest time and money in an ongoing reference marketing program? The hidden payoff of customer loyalty is a big reason.

In de Harvard Business Review beschrijft Alexandre Samuel haar conclusies uit gesprekken met social media marketingspecialisten van Fortune 500 bedrijven[1] : “The embarrassment of riches (in terms of social media software options) has given marketing, communications and customer relations pros a major integration headache. “We are almost having tool fatigue,” said Jay Bartlett, vice president of global social marketing for Xerox. “These tools are developed in a very fragmented way; I wish there were some integration. You can see how they could work together, but they are all very niche-y.”