Way back when, our ancestors started the concept of “branding” when they burned an identifying mark onto their cattle so they could easily pick them out of a herd. Today, branding has evolved far beyond simply identifying a product, and is more about creating psychological connections between purchasers and products.

For certain types of consumer products or services, brand ambassadors play a key role in spreading the word.Companies that sell products like vodka, headphones or makeup, or organizations promoting events build buzz with brand ambassadors who interact with selected demographic groups. To succeed, these ambassadors must be credible, authentic and trusted by their audiences.

Just like the rest of your marketing & sales collateral, using the buyer’s journey as your guide is a great approach to creating video. The buyer’s journey is all about figuring out what information your prospects need, and when they need it. Prospects want different things at each stage in their buyer’s journey:

You’ve considered all the benefits of adding video to your marketing campaigns (see Why you need to add video to your marketing plan). Now, it’s time to get started. In this video marketing blogpost, we’ll explain video marketing step by step to create your own video marketing campaign:

De twee centrale kandidaten voor de US verkiezingen krijgen vandaag alle aandacht in de wereldmedia. In de marge spelen nog wat andere kandidaten mee, die misschien beter zullen scoren dan verwacht, omdat heel wat Amerikaanse kiezers de keuze tussen hangen of wurgen niet willen maken.

A positioning strategy molds an image for a product or service. A company undergoing major transformation used this discipline to redefine its go-to-market messaging.

More use of social media video; greater decentralization of content. What latest research now shows.

Both teams should join in a firm handshake for mutual benefit, but historically work at arms’ length. What new research now shows.

It is one thing to incubate a stack of potential content as a company, but how do you turn complicated in-depth knowledge into valuable marketing assets? That was the question Cerus a biomedical products company focused on blood transfusion safety, confronted Living Stone with.